Inexperienced beginner crossword clue

The SEO industry is constantly evolving. Inexperienced digital marketers often have a tough time keeping up with all the algorithms and updates. What Is SEO? SEO (search engine optimization) is the process of optimizing a website so that it can be ranked higher in the search results by Google, Bing, Yahoo, etc. It has two aspects – on-page SEO and off-page SEO. On-page SEO is a process through which you optimize a site by improving its elements, such as content, images and videos, code, structure, etc. On the other hand, off-page SEO is a set of practices that refer to improving a site’s reputation through external sources, such as link building, blog posts, posting on social media, and similar. Evolution Of Search Engines’ Algorithms Today, Google is the world’s leader when it comes to online search. It controls 92.59% of the mobile and 72.87% of desktop traffic. Over the last two decades, Google released countless minor and major updates to its search engine, … [Read more...] about SEO Statistics That Beginner Marketers Should Follow In 2019

The most underutilized resources in SEO are search engine results pages (SERPs).I don’t just mean looking at where our sites rank for a specific keyword or set of keywords, I mean the actual content of the SERPs.For every keyword you search in Google where you expand the SERP to show 100 results, you’re going to find, on average, around 3,000 words.That’s a lot of content, and the reason it has the potential to be so valuable to an SEO is that a lot of it has been algorithmically rewritten or cherry-picked from a page by Google to best address what it thinks the needs of the searcher are.One recent study showed that Google is rewriting or modifying the meta descriptions displayed in the SERPs 92% of the time.Ask yourself: why would Google want to do that?It must take a fair amount of resources when it would just be easier to display the custom meta description assigned to a page.The answer, in my opinion, is that Google only cares about the searcher – not the … [Read more...] about How to Mine the SERPs for SEO, Content & Customer Insights

Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have been given by a previous guru. After being in the SEO industry for a fairly long time, I have met more than a handful of marketers who outsource their SEO and link building, and most of them think they are getting such a great deal, but from the looks of things, it seems to me that none of them are making any money through any of their online efforts. When looked upon from afar, there’s really no such thing as cheap SEO or cheap link building. Maybe it’s a good thing for those of you (close-minded) who “think” your’e getting a good deal, but the truth is, there’s no such thing as a cheap SEO plan. There are those who are very desperate, and they offer SEO services, as well … [Read more...] about Why There’s No Such Thing as Cheap SEO or Link Building

Warning: This is a very complicated and math heavy post. It is best read slowly in small doses to ensure you can fully digest it all. I will also point out that I'm not a math or analytics expert so what you get here is my way of doing things which is probably far removed from the official Geek's Guide to Web Analtyics and PPC Tracking. In Part 1 of this 2-part series I guided you through some basic calculations that help you figure how to ensure that your PPC campaign is profitable by knowing your cost per conversion ceiling. The calculations I went through were very basic and provides a good starting place for any new or inexperienced PPC campaign manager. In this post I'm going to take you a bit deeper into some much more complex calculations in an attempt to get more accurate cost per conversion data. The cost per conversion ceiling found when doing the calculations in Part 1 will actually be much lower than the final calculations we'll produce here. Using the figures from … [Read more...] about How to Optimize Your PPC Campaign to Profit From Every Click (Advanced)

When it comes to search engine optimization (SEO), it’s crucial to research your competition. Knowing where you stand in relation to your competitors will help inform the strategy and tactics needed to achieve your client’s SEO goals, allowing you to focus your efforts and set realistic expectations. Who are the top competitors? What is driving their results that you are not doing? When do they publish content? Where do they share their content? Why do they do what they do? And how do they do it? All of these questions should be answered thoroughly, because their answers will be a driving force in your optimization strategy. Unfortunately, putting together a competitor analysis can be a tricky and time-consuming endeavor. But if you follow the steps below, analyzing your competitors just got a little easier. 1. Always Find Out What The Client Wants The true measurement of any competitor analysis’ success is how well it helps the client achieve their primary … [Read more...] about How To Compile A Top-Notch Competitive Analysis For Search