Heatmapping tool Feng-GUI helps graphic design and conversion optimization professionals gain that much-needed distance from their work. The tool lets you upload an image and the software returns an attention heatmap overlaid on the image—even without any people having seen the image! This is called predictive heatmapping. So how does it work and what good is it to you? The answers to that plus some real case studies, after the jump. What is an attention heatmap? An attention heatmap is a combination of two elements: eye-gazing, and predicted attention. Eye-gazing simulates the sequence of extremely rapid and involuntary eye movements (“saccades”) that happen as your eye scans a scene. This is overlaid on a heatmap of the attention represented by different colors which predicts where the brain will focus. Hotter areas indicate a more intense focus, while cooler areas show a lower level of awareness and importance. What factors are considered in generating a … [Read more...] about Feng-Gui’s Predictive Heatmaps Let Graphic Designers See Things Through Others’ Eyes
Inexperienced graphic design jobs
My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my site’s design to be groundbreaking like nothing else out there!” “Let’s turn it up a notch on the design.” “I want the site’s design to reflect the high value of our product.” In and of themselves, none of the above statements are unworthy pursuits. But if your goal is to increase conversion and fill your coffers to the brim, you will fall woefully short if you believe that web design alone can do the heavy lifting of convincing your visitors to take action. A while back, a client sent us a couple of different mocks of some new designs they were entertaining. They ask which one I liked. The first thing I said is I like the one that makes you the … [Read more...] about Web Design for Dollars
There are many different kinds of designers in the digital industry, from product designers to user experience designers. Each plays an important role in developing a brand’s identity and helping a business to grow. Today, let’s take a look at how a creative designer works. A successful design often takes time. There a many steps and considerations that contribute to an award-winning piece, all of which need to be balanced with client budgets and timescales. Key skills: What’s in a creative designer’s toolbox? Any designer worth their salt will have a list of bookmarks as long as their arm, a library of colour palettes, font pairings, and other useful resources – but we will come to that exciting stuff shortly. Not only does a creative designer need to be master of the mouse as well as a pixel perfectionist, but they also must have the ability to problem solve, communicate, push boundaries, challenge, and listen – to name just a few key skills. … [Read more...] about Design – It’s more than just ‘colouring in’!
This post was sponsored by Pixel Road Designs. Over the years, our creative team at Pixel Road Designs has worked on hundreds of infographic projects for clients in a variety of different industries. One thing we have noticed across the board is, when beginning an infographic project, clients are often hyper-focused on the design elements like fonts, layouts, graphics/icons, etc. This is a mistake. Although these are very important elements of a successful infographic, focusing too much on the visual components can cause other crucial elements to fall by the wayside. The overall design may be visually appealing and enticing, but expert marketers and designers know that a successful infographic is much more than just a pretty exterior. The real power of an infographic lies in the flow of the content, the visual story, and, most importantly, the call-to-action. If you’re looking to create an infographic that actually performs for your business and accomplishes your marketing … [Read more...] about Why a Successful Infographic is Much More Than Just Design
It is common knowledge for many search engine optimizers to put keywords in text links, because, quite simply, search engine representatives have made this recommendation for many years. However, many search engine optimization (SEO) professionals go overboard and put too many keywords in site navigation, making site navigation too difficult to use or scan. And, on the flip side, many professionals outside of the search industry remove important keywords from navigation, frustrating SEO professionals. What inspired my article today was Julie Joyce’s Should We Stop Focusing On Keyword Driven Anchors article on Search Engine Land. In her article, she stated: “There’s much more to the general link health of a site than loads of properly keyword-ized text links, and, in fact, we’re occasionally seeing that having too few non-keyword based links can actually be a detriment.” I understand that her article was referring to external links—links from … [Read more...] about Keywords, Text Links, and Navigation Design