Inexperienced hospital jobs

Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google. I know how devastatingly costly it can be to launch, maintain, and grow a business. But there are certain aspects of building a business where it’s never okay to cut corners. You wouldn’t hire an inexperienced, too-cheap contractor to build the building. You wouldn’t buy discounted, bruised produce if you owned a restaurant and you wouldn’t buy day-old bread for your sandwich shop. So why would you trust your website and your online reputation—the very first introduction your customers will have with your business — to an inexperienced amateur or a too-cheap scammer? In life and online, you get what … [Read more...] about The Hidden Cost Of Cheap SEO & Social Media Labor

The Pew Internet & American Life Project just released the findings of a new survey of 4,001 U.S. adults that segments Americans into a range of groups based on usage of and attitudes toward the Internet and mobile phones. The report is provocative (even surprising) but long, so I’m just going to summarize it at the very highest level. (You can get a copy of the report here (PDF file). Out of the survey findings, Pew developed an elaborate classification scheme based on ten types that fit into three broad categories: Elite users (31 percent) Middle of the road users (20 percent) Those with few “tech assets” and limited use of technology (a whopping 49 percent) Below are the verbatim descriptions of the various sub-segments, according to Pew: Technology Elites Omnivores (8%): They have the most information gadgets and services, which they use voraciously to participate in cyberspace, express themselves online, and do a range of Web 2.0 activities. Most in this … [Read more...] about ‘Web 2.0’ Crowd A Small Minority

Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters and so on), medical professionals are the air you breathe and your organization’s lifeblood. Facebook offers a number of options to target healthcare professionals, from RNs to specialized nurses and surgeons, hospital administrators and beyond. In this week’s edition of the Psychographic Targeting Hot House, Lea Scudamore, Production Manager at aimClear, prescribes six targeting tactics to reach these compassionate audiences: from medical professionals on the front lines in the fight against breast cancer to hospital administrators seeking the latest screening equipment within their hospital’s budget. As October is Breast Cancer Awareness Month, … [Read more...] about Medical Professional Targeting Diagnosis: Psychographic Hot House

Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind. 1. Put time into your profile The industry and size of your business will have a big impact on the tone and image of your Twitter profile. For example, medical professionals look relatable with a face picture as the image for a practice. On the other hand, hospitals should use a logo. The appropriate choice for an image will depend on the intended brand and voice. The bio should also be thoughtfully written and edited to reflect the appropriate tone. 2. Don’t focus on products Social media is a powerful marketplace for promoting products, but some businesses squander the potential opportunities. Tweeting primarily … [Read more...] about Maximize your businesss Twitter impact

Content marketing is a hugely growing industry and a key to succeeding in it lies in producing consistent, great content. Underlying that, is a need for writers—those who write the actual copy that is creative enough to be shared, over and over again. I’ve never before seen such a need for good writers in all four years of running my writing agency. It’s very common that SEO agencies and businesses (of all sizes) now employ more than one writer to fill all their content needs. When you manage a team to deliver and produce your content, one of the most important things on your daily list is to keep your team organized and working productively. But when you don’t have a definable content delegation plan, this can quickly become a virtual impossibility. Without a plan for content, your team can easily get tied up on small tasks that would be finished quickly, were they not so disorganized. Fortunately, there are ways marketing managers can free up the content team … [Read more...] about 5 Tips to Boost Your Content Team’s Productivity