We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
Inexperienced hostess resume
In today’s competitive search landscape you need to go beyond a basic resume and find a way to stand out in the crowd of applicants. It’s not just about outlining your experience anymore. Employers are raising the bar with specific metrics, certifications and requirements. Here are a few key components to hone in on when vamping up your resume to help separate yourself from the pack while demonstrating your search skills & expertise. Use numbers, numbers and more numbers. Unlike other industries, search marketing really does thrive on stats. A search marketer needs to highlight a variety of metrics they have successfully managed during their last job. Examples include traffic increase percentage during your tenure, number range of keywords managed, and budget levels that you handled. Potential employers are assessing whether your past campaign experience qualifies you for the position’s demands. Now is the time to use specific numbers to highlight how you could … [Read more...] about A Search Marketer’s Resume Guide
Yahoo has announced that Jerry Yang, Yahoo’s founder and current CEO, will be stepping down from the CEO role after Yahoo finds a successor. Jerry will resume his former role of Chief Yahoo when the new CEO comes in. All Things Digital has posted the email Jerry sent out to the company; I will include the email below. Several board members have been verbal about removing Yang from the CEO position after he replaced Terry Semel as Yahoo’s CEO in June 2007. Jerry Yang will be working with Chairman Roy Bostock and with the independent directors to find a successor for the CEO role. The company will look both externally and internally for a replacement, with the help of executive hiring firm, Heidrick & Struggles. Jerry Yang has been struggling to get the company back on track and has been ridiculed for his handling of the Microsoft buyout and their most recent failure in the Yahoo/Google deal. For a look at the past year and a half, see our Yahoo Business category. To: … [Read more...] about Jerry Yang Stepping Down As CEO; Resuming Chief Yahoo Role
It’s a critical time for Yahoo, as the company tries to get back on track with a new CEO after recent layoffs and years of challenges. Now, it turns out this new CEO, Scott Thompson, came in with an inaccuracy in his resume — his bios in various places claimed he had a computer science degree, when, in fact, he only has a degree in accounting. The discrepancy was pointed out by Daniel Loeb, CEO of Third Point, a Yahoo activist shareholder, who said he obtained the information from “a rudimentary Google search” that turned up an announcement from Thompson’s alma mater, Boston-based Stonehill College. Third Point is one of Yahoo’s largest outside investors, reporting 4.61% ownership as of the end of last year. AllThingsD.com first reported on the controversy. Thompson came to Yahoo in January after serving as the president of eBay unit PayPal. His bio at PayPal incorrectly lists the computer science degree, as well. Yahoo has reportedly … [Read more...] about CEO Resume Flap Brings More Disarray At Yahoo
Yahoo CEO Scott Thompson, who has been accused of fudging his resume by adding a computer science degree when he had none, told the company’s board yesterday that he never provided Yahoo with a resume, according to a report by Reuters. Instead, the executive search firm that presented him to Yahoo prepared a package that outlined his capabilities and experience, a practice that is consistent with the industry standard. Thompson’s explanation for the error, according to a report in the Business Insider, was that the search firm that handled his recruitment for his previous employer, PayPal, took incorrect information from the dossier prepared at that time, and put it on his biography on the company’s website. Once it was published online, it spread to Yahoo and other places, including to a Yahoo filing with the Securities and Exchange Commission (SEC). While this explanation seems possible, it doesn’t reflect well on Thompson that he apparently never asked that … [Read more...] about Reports: Yahoo CEO Blames Recruiter For Resume Error