A couple of Augusts ago, I went to a Semantic Business and Technology conference where the head of Yahoo’s Knowledge Graph, Nicolas Torzec, discussed how updates took place to the knowledge graph when some earth-shaking event took place. He told us that they were manually editing information in that knowledge graph. Upon hearing that, I thought it seemed like an area that could have used a machine learning element to it, to automate it to keep it up to date. Another place that would benefit from machine learning would be generating featured snippets that answer questions people might ask at Google, and it appears that they thought it might be useful there, too. A Wired Magazine article from Monday describes how those featured snippets might be generated: Google’s Hand-Fed AI Now Gives Answers, Not Just Search Results At the heart of this approach is the crawling of a data store of news articles and other sources, with the help of a “massive team of PhD linguists it … [Read more...] about Answering Featured Snippets Timely, Using Sentence Compression on News
Inexperienced in a sentence
We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
Outreach is definitely the buzzword of the year. Whether it's used for acquiring guest post opportunities, mentions on social media, or product reviews and feedback, having a successful process for connecting to others is essential. At the start of this year I took a little time out to do some traveling around South East Asia. As a result, I thought it'd be a prime opportunity to set up my own travel blog to document my journeys, as well as bring in a little extra income to cover some of my spending money. After running the blog for around 9 months now, I've learned a lot of lessons from being on the receiving end of contact from SEO companies. So, I thought I'd conduct some outreach of my own to find out what other travel bloggers liked to see from companies reaching out to them and provide some recommendations about what actually works. Travel Blogger Opinions Over my time within the travel blogging community I've built some great relationships with a load of fantastic bloggers. I … [Read more...] about Improving Your Outreach – Lessons from the Travel Niche
Have you ever wondered what's holding your Google rankings and SEO efforts back? Proper SEO is complicated, and making a mistake in your SEO campaign is easy. It's possible your only roadblocks to higher Google rankings are foolish - yet fixable - mistakes. What are some common SEO don'ts, and how can you fix them?1. Ignoring Google's latest rules. It's difficult to keep up with Google's changing algorithms. Many inexperienced businesspeople working on SEO strategies are under the mistaken impression that if a strategy works, it will work forever. Google can roll out new changes with little or no advanced notice - and SEO strategies that worked yesterday can cause your rankings to plummet today. Optimizing for Google's latest changes can be difficult, especially if SEO isn't your area of expertise. SEO is one of the most changeable areas of marketing out there. Failing to account for Google's latest content rules can cause a previously high ranking page to fall very low in … [Read more...] about The 6 SEO Mistakes Your Business Can’t Afford to Keep Making
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is also becoming a bigger factor in determining whether ads are eligible to display with extensions and formats. What do these Ad Rank changes mean? Extensions and formats now play a role in the price you pay per click and in the position your ads display. Google wants advertisers to use all the available extensions that make sense for their businesses. “Ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful.” Better click through rates for you mean more ad clicks for Google. The company “will do even more to automatically serve extensions in the contexts when they’re most beneficial.” Advertisers … [Read more...] about Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats