You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated. It’s not like you can set a timer that will ding when they’re ready to connect. Instead, you need to qualify your leads yourself. It’s always important to connect with your leads to figure out where they’re at in the buying process. Asking questions, getting feedback, and building a relationship can set you on the right path for being available when they’re ready to buy. To help you qualify your sales prospects, here are 25 questions you should be asking. Establishing the relationship The relationship is the most important part of closing a … [Read more...] about 25 Sales Questions to Qualify Your Leads Faster
Inexperienced individuals with the willingness
Sure, content marketing means developing content around your business, your products and your services. But content isn’t supposed to exist in a you-oriented void. Content is targeted externally; at customers, prospects, buyers, brand advocates, bloggers, the media, people participating in social networks, even potentially employees (if you’re recruiting). So the first rule of knowing what kind of content you’ll create is knowing who you’re creating it for. This will not only help determine what kind of content, but also in what form and where content will appear. Blogs? YouTube videos? Tweets? You’ll never know until you begin creating personas. Personas? Personas are used in digital marketing for many purposes, not just content marketing. They’re woven into website design, usability, navigation, advertising and marketing messages. They’re used in offline scenarios, too, particularly in the retail sector. The idea behind personas is that … [Read more...] about Content Marketing: What Kind of Content?
One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging. Limitations on Conventional Keyword-Based Search Engines The patent granted to Google, in September of 2016, discusses a way to organize information on the Web in a manner which can help to better organize and index that information, using context vectors to better understand how words are being used. The patent describes limitations of search engines that are based upon indexing content using keywords, such as: A search engine working with Conventional keyword searching will return all instances of the keyword being searched for, regardless of how that word is used on a site. This … [Read more...] about Google Patents Context Vectors to Improve Search
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or September of this year, a number of attorneys from across the US began receiving blanket denials after submitting requests to remove defamatory content from Google’s search results. Since at least 2009, Google has had an informal policy of accepting many removal requests when accompanied by a properly executed court order specifying defamatory/libelous content at specific URLs. I’ve personally seen a number of cases where hundreds and even thousands of URLs have been submitted with court orders, and Google has removed those URLs from search results. But they’ve now stopped. Not for every single request, but for a … [Read more...] about Has Google suspended defamation removals?
Last month, Amazon reported its biggest holiday season ever for Amazon devices — selling two times more than the previous holiday season. Not only were the brand’s device sales through the roof, three million people became Amazon Prime members during the third week of December: seven days — three million new subscribers. As Vice President of Amazon Advertising, Device Sales and Marketing, Neil Lindsay leads Amazon’s brand and mass advertising globally, across consumer businesses, including Prime and devices. He oversees the product management and sales and marketing teams for Amazon’s Kindle, Fire Tablets and Fire TV and the sales and marketing of Amazon’s Echo brand. “My team includes device category business leaders with product management, marketing, sales and engagement responsibilities, advertising planners, media managers, creative leaders and a team of researchers and economist who seek business insights and measure the return on our … [Read more...] about Amazon’s Neil Lindsay Says Customer Obsession Is Core To Company’s DNA