Webinars are a cost-effective alternative to hosting an in-person event. They can also:Build your brand.Help establish you and your company as an industry leader.Generate leads.Be repurposed into other types of content, including blog posts and videos.If you haven’t yet taken advantage of the power of webinars, and want to gain a competitive advantage, read on for best practices you need to know.What Is a Webinar?A webinar is an interactive online seminar that anyone with an Internet connection and the necessary software can view over the web.Typically, a host (or moderator) is joined by at least one presenter who speaks about a topic for a set length of time, usually no more than an hour. (Adobe found the average attendee duration is 54 minutes.)The webinar can include video of the presenter talking, slideshows, or other visual elements.The presentation is usually followed by a Q&A session, during which time the audience can ask questions.Why You Should Use WebinarsOne of … [Read more...] about The Ultimate Guide to Webinars: 37 Tips for Successful Webinars
Inexperienced internet user
One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging. Limitations on Conventional Keyword-Based Search Engines The patent granted to Google, in September of 2016, discusses a way to organize information on the Web in a manner which can help to better organize and index that information, using context vectors to better understand how words are being used. The patent describes limitations of search engines that are based upon indexing content using keywords, such as: A search engine working with Conventional keyword searching will return all instances of the keyword being searched for, regardless of how that word is used on a site. This … [Read more...] about Google Patents Context Vectors to Improve Search
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Google and Twitter are back together (again). In early February, the news broke that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream. Although we don’t know all the details, we can make a few clear statements plus some assumptions about what’s ahead for the world of search and social. What Does Google Get From The Partnership? The partnership means that Google now has access to the stream of tweets known as the firehose. The firehose, aptly named, sprays nearly 9,000 tweets per second (as of the time of writing) into the ether of the Internet. As if Google didn’t have to index enough information! In the old world, Google used to crawl Twitter in order to pull out relevant tweets for search results. That didn’t work very well — try to crawl a velocity of 8,766 tweets per second, and you’ll find out why. If Google did try to crawl Twitter at the appropriate rate, Twitter might very well crumple … [Read more...] about Everything You Need To Know About The Google-Twitter Partnership
The Pew Internet & American Life Project just released the findings of a new survey of 4,001 U.S. adults that segments Americans into a range of groups based on usage of and attitudes toward the Internet and mobile phones. The report is provocative (even surprising) but long, so I’m just going to summarize it at the very highest level. (You can get a copy of the report here (PDF file). Out of the survey findings, Pew developed an elaborate classification scheme based on ten types that fit into three broad categories: Elite users (31 percent) Middle of the road users (20 percent) Those with few “tech assets” and limited use of technology (a whopping 49 percent) Below are the verbatim descriptions of the various sub-segments, according to Pew: Technology Elites Omnivores (8%): They have the most information gadgets and services, which they use voraciously to participate in cyberspace, express themselves online, and do a range of Web 2.0 activities. Most in this … [Read more...] about ‘Web 2.0’ Crowd A Small Minority