Unless you’ve been living in a cave for the last six years, you’ll be well aware of Snapchat’s meteoric growth. Founded in 2011 by three students at Stanford University, in less than a decade it’s reached 161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without. But how long can Snapchat’s star continue to rise? Recent data suggests, not for long. So here we take a closer look at its recent history and think about how it’s likely to fare now that it’s playing with the big dogs. The growth of Snapchat Snapchat (originally named Picaboo) was first founded as a selfie app allowing people to share short-lived, self-deleting photos — the idea being that photos with a limited shelf life would encourage carefree creativity and more natural interactions between users. Despite the snag of screenshotting, that idea certainly struck a chord with the selfie … [Read more...] about Is Snapchats bubble about to burst?
Inexperienced investors and bubbles
Prolific celebrity investors such as Ellen DeGeneres and Ashton Kutcher are part of a new trend that has taken over Silicon Valley. Hollywood starlets have started to invest heavily in tech startups, and it could have a deep impact on the industry. Let’s look at why celebrities are investing in tech, particularly in apps, and how they are affecting the tech world. How Celebrity Investment Works A relatively new type of business is connecting Hollywood to Silicon Valley. These networks are designed to be the middleman between celebrities and startups. They help celebrities find and invest in tech start-ups and apps related to their personal brand. The celebs get a percentage of the company while offering branding and financial resources in return. Instead of being paid for an endorsement and benefitting financially for a limited time frame, they become investors and reap the rewards long-term should the investment turn out to be profitable. It Opens up New Career Paths for … [Read more...] about Celebrity Investment in Apps Search Engine Journal
A powerhouse panel of marketing technology investors came together at the 2017 San Francisco MarTech Conference to discuss and debate the future of the marketing tech investment landscape. Moderated by Scott Brinker, the panel continues to be bullish on the future of martech. Why? A few reasons: Marketing is becoming an agile discipline, and companies are investing in tech to keep pace with changing customer habits. It's marketing's turn: the marketing organization is the last business function to be automated. For background, the panelists were seasoned martech and technology VCs who have invested in a broad spectrum of tech companies. The panel was comprised of Ashu Garg, general partner at Foundation Capital; Doug Pepper, managing director at Shasta Ventures; and Roger Lee, general partner at Battery Ventures. Here are the highlights and takeaways from my front-row seat: While every market worth investing in has a "supergraphic," the changing nature of marketing - driven by … [Read more...] about Martech vendor investment forecast: Sunny with just a few clouds
If I were writing the local County Cross Country Ski Club newsletter, a retrospective might cover two or three minor changes in the field, and a watershed moment or two. Primitive skis were used by Vikings as much as 5,000 years ago. In about 1460, someone in Scandinavia discovered that you could climb hills easily with a “herringbone” technique rather than removing your skis and walking up. In the 1990’s, someone invented skate-skiing and they added the freestyle event to the Olympics while maintaining “classic” technique as an event as well. Those wishing to be in even better physical condition than the superhuman mountain goats they already were opted to specialize in the skating thing. The rest of us stuck to wine and cheese and classic technique. As for big changes in cross-country skiing, that about sums it up. Search is a little harder to keep up with. As I get settled in at SES Chicago 2007, the search marketing industry feels as dynamic as ever; … [Read more...] about A Reminder of How Far We’ve Come
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?