I’ve spent the past 5 years in-house and over that period, I’ve never hired an SEO agency; however, I’ve been pitched more times than I can count. Additionally, I’ve been exposed to hundreds of SEO agencies through my work with doctors and lawyers. During that experience, I’ve seen the spectrum of some really great work to some abhorrently shoddy SEO practices. Over this period, I’ve become increasingly convinced that SEO should be an in house function for two primary reasons. First, SEO touches many departments. It is extremely difficult to outsource anything that requires interdepartmental cooperation and coordination. Second, given the potential for long term disaster through the implementation of black hat tactics, I’d never outsource an SEO function unless I knew exactly what the agency was doing. And if I knew exactly what it was doing, I could probably either do it myself or hire someone to do it. However, I’ll acknowledge there … [Read more...] about Should You Get In Bed With An SEO Agency?
Inexperienced man in bed
One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging. Limitations on Conventional Keyword-Based Search Engines The patent granted to Google, in September of 2016, discusses a way to organize information on the Web in a manner which can help to better organize and index that information, using context vectors to better understand how words are being used. The patent describes limitations of search engines that are based upon indexing content using keywords, such as: A search engine working with Conventional keyword searching will return all instances of the keyword being searched for, regardless of how that word is used on a site. This … [Read more...] about Google Patents Context Vectors to Improve Search
Hiring decisions are always tough. Making hiring decisions about SEOs are especially challenging. Deciding between an in-house SEO and an agency is tougher still. There are a long list of pros and cons on either side of this debate. In the end, you have to do what best meets your needs and achieves your goals. Here are a several reasons to consider one perspective — not hiring an in-house SEO. What is an In-House SEO? According to DigitalMarketing-Glossary, “In-house SEO refers commonly to SEO operations which are achieved within a company by a dedicated team or specialist. In-house SEO may also refer to the employee in charge of internal SEO.” It’s an endless and sometimes silly debate. The fact is, you can have an in-house SEO and an SEO agency. It’s not always an either/or issue. If you’re trying to make the decision for your business, here are some things to keep in mind. 1. An In-House SEO Might be Too Expensive According to Indeed.com, the … [Read more...] about Why You Might Never Want to Hire an In-House SEO
Sometimes we just have to walk away from it all.For a man obsessed with productivity and time management, this sentiment is true for making sure we frequently engage in mental relaxation, something that helps us think clearer while we’re truly at it.This holds merit for anybody, especially creatives who spend time designing marketing strategies, PPC ads, or writing.But this time I’m not talking about downtime practices to sustain mental clearness. Rather, I’m talking about walking away from Google.I spent over two decades writing for non-digital mediums, and over a decade writing creatively while feeding the Google machine.You have to create content with SEO in mind – especially when businesses rely on my team for creating content that will actually rank well in Google and drive sales.Besides managing the daily flow of my SEO-driven content marketing agency and one of the leading motorcycle websites, I’m also writing a book on optimizing time management … [Read more...] about A Day in the Life of a Creative Writer Mad at Google
As a businessperson, you probably get excited when it comes to meeting a new client. Getting to plan out the development and implementation of new strategies designed to increase their brand awareness, provide value to a certain audience, attract attention, boost sales, or generate traffic can be very rewarding. But when it comes to content marketing, it’s typical for that excitement to become partially replaced by anxiety. As you already know, writing stellar, user-oriented, properly optimized content is the key to success in search marketing. The pressure can pile up, if you’re not a born content marketer. Your questions might include: “What does the client actually want from me?” Here’s an idea: Why don’t you ask him? We will let you in on a little secret: you can come up with quality content by simply interviewing your clients! Your clients could become your best source of information. In this context, it is crucial to find the simplest ways to … [Read more...] about 10 Key Questions You Can Use for Client Interviews