One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging. Limitations on Conventional Keyword-Based Search Engines The patent granted to Google, in September of 2016, discusses a way to organize information on the Web in a manner which can help to better organize and index that information, using context vectors to better understand how words are being used. The patent describes limitations of search engines that are based upon indexing content using keywords, such as: A search engine working with Conventional keyword searching will return all instances of the keyword being searched for, regardless of how that word is used on a site. This … [Read more...] about Google Patents Context Vectors to Improve Search
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Content marketing is a hugely growing industry and a key to succeeding in it lies in producing consistent, great content. Underlying that, is a need for writers—those who write the actual copy that is creative enough to be shared, over and over again. I’ve never before seen such a need for good writers in all four years of running my writing agency. It’s very common that SEO agencies and businesses (of all sizes) now employ more than one writer to fill all their content needs. When you manage a team to deliver and produce your content, one of the most important things on your daily list is to keep your team organized and working productively. But when you don’t have a definable content delegation plan, this can quickly become a virtual impossibility. Without a plan for content, your team can easily get tied up on small tasks that would be finished quickly, were they not so disorganized. Fortunately, there are ways marketing managers can free up the content team … [Read more...] about 5 Tips to Boost Your Content Team’s Productivity
Hiring decisions are always tough. Making hiring decisions about SEOs are especially challenging. Deciding between an in-house SEO and an agency is tougher still. There are a long list of pros and cons on either side of this debate. In the end, you have to do what best meets your needs and achieves your goals. Here are a several reasons to consider one perspective — not hiring an in-house SEO. What is an In-House SEO? According to DigitalMarketing-Glossary, “In-house SEO refers commonly to SEO operations which are achieved within a company by a dedicated team or specialist. In-house SEO may also refer to the employee in charge of internal SEO.” It’s an endless and sometimes silly debate. The fact is, you can have an in-house SEO and an SEO agency. It’s not always an either/or issue. If you’re trying to make the decision for your business, here are some things to keep in mind. 1. An In-House SEO Might be Too Expensive According to Indeed.com, the … [Read more...] about Why You Might Never Want to Hire an In-House SEO
If a tree falls in the forest and there is no one around to hear it, does it make a sound? To put it another way, if you post something on social media and (you think) no one is around to read it, does it still make an impact? A former PR executive in New York, the well-known operator of a popular online job bank in Cleveland and a host of politicians and celebrities will be the first to tell you that every piece of social media content makes a sound – and often a really loud one. That being the case, it seems odd that even the most experienced marketers sometimes fail to realize that everything, and I mean everything, we say or post to social networks has the potential to impact the public’s perception of our brand – be it personal or professional. Whether you are a big brand or a small business, all of your social media content leaves you open to scrutiny, and the meaning of your messages are always subject to interpretation. What sounds funny to you might be … [Read more...] about Is Your Social Media Content Quality-Controlled?