Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Algorithm Update, Medic Update Recoveries, Search Console Features & Partner Recommendations This week, we reported today that Google may have started another Google algorithm update - did you notice ranking changes? Google did think about giving SEOs more... Google Search Algorithm Update Starting On August 22 There is new chatter and signals that there may be a Google search algorithm update starting around Wednesday, August 22nd and continuing throughout today. The chatter is not as significant within the SEO community as with the Google Medic Update but many of the tools are showing signs of an update too. Google's John Mueller Recommends SEO Noobs Join Help Forums To Gain Experience John Mueller of Google answered a question in a Reddit thread about advice on how an … [Read more...] about Daily Search Forum Recap: August 24, 2018
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Webinars are a cost-effective alternative to hosting an in-person event. They can also:Build your brand.Help establish you and your company as an industry leader.Generate leads.Be repurposed into other types of content, including blog posts and videos.If you haven’t yet taken advantage of the power of webinars, and want to gain a competitive advantage, read on for best practices you need to know.What Is a Webinar?A webinar is an interactive online seminar that anyone with an Internet connection and the necessary software can view over the web.Typically, a host (or moderator) is joined by at least one presenter who speaks about a topic for a set length of time, usually no more than an hour. (Adobe found the average attendee duration is 54 minutes.)The webinar can include video of the presenter talking, slideshows, or other visual elements.The presentation is usually followed by a Q&A session, during which time the audience can ask questions.Why You Should Use WebinarsOne of … [Read more...] about The Ultimate Guide to Webinars: 37 Tips for Successful Webinars
Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it. What is Schema markup? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers. Schema.org is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex, with the goal of creating a structured data markup that all search engines can understand. It takes the form of code that you can add to your webpage to define what the different elements – like dates, images, opening hours or reviews – all mean. Without structured data, a webpage is essentially all information with no … [Read more...] about The complete beginner’s guide to Schema.org markup
Does Google really “get” international? There are clearly some very clever people within Google who do — but the corporation’s behavior bizarrely still tends to suggest a silicon valley tech company that’s a little insulated from the non-English speaking world. Take, for example, the “Global Market Finder” tool which you can find here. This tool was originally conceived in the UK and then made its way into the Google mothership. The idea behind the tool is that you can enter a keyword or several keywords — and it will then automatically in a matter of seconds rank the markets where there are opportunities for you and your business. The trouble is, the tool doesn’t actually work — and worse, it’s positively dangerous. Let me take you through an example so you can understand what I mean. I’ve been using this particular keyword example for several years — so I know my way around pretty well. The image above … [Read more...] about Why Google Should Retire The Global Market Finder
As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources chart in their Google dashboard: Why is this important? I give one explanation of this as a measure of “Are my eggs all in one basket?” and “What happens if they are?” For example, the client above has 66.57% of their traffic from search engines. This is a combination of organic and paid traffic. Of that 66.57%, when we drill further into that segment of data, we see that 84.5% of that is from Google alone with a breakdown of 45% CPC and 55% Organic Search. We’re looking at around 36,000 visitors alone from Google for March 2012. What would happen if you didn’t receive 55% of those visitors? What would happen if an algorithm change or a shady SEO company (we all know there are many out there) caused your organic rankings to plummet? What would you do? The flip side? I’ve seen Google completely shut … [Read more...] about Are You In Danger Of An Online Traffic Crisis?