We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
Inexperienced nurses and patient safety
Consumers rely on local search to find the products and services they need, in a convenient location. Healthcare is no exception – 77 percent of online health seekers start at search engines.While general local search best practices hold true across industries, it is important for health providers to understand the key differentiators within their local space and create a strategy designed to help patients easily access the care they are looking for.Search in the Health IndustrySo, what makes healthcare so unique?It’s PersonalHealthcare is closely tied to well-being, happiness, and quality of life. For this reason, websites that provide medical information fall into a category Google calls “YMYL” or “Your Money Your Life.”It’s Held to a Higher StandardBecause YMYL pages can negatively impact a user’s happiness, health, financial stability, or safety, Google requires these websites to follow more stringent quality standards.This became … [Read more...] about 7 Local Search Tips for Health Providers to Take Care of Patients
We’ve beenassured that just because content sits on Google’s Knol site, it won’tgain any ranking authority from being part of the Knol domain. OK, so a dayafter Knol has launched, how’s that holding up? I found 1/3 of the pageslisted on the Knol home page that I tested ranked in the top results. I cameaway feeling that being on Knol does indeed give pages an advantage theymight not get if they’d been hosted on some other brand new web site. I was surprised to see apost covering Knol’show to ackpack was already hitting the number three spot on Google.Really? I mean, how many links could this page have gotten already? As itturns out, quite a few. And more important, it’s featured on the Knol homepage, which itself is probably one of the most important links. While Knoluses nofollow on individual knols to prevent link credit from flowing out,it’s not used on the home page — so home page credit can flow to individualknols featured on … [Read more...] about Looking At How Well Knol Pages Rank On Google
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters and so on), medical professionals are the air you breathe and your organization’s lifeblood. Facebook offers a number of options to target healthcare professionals, from RNs to specialized nurses and surgeons, hospital administrators and beyond. In this week’s edition of the Psychographic Targeting Hot House, Lea Scudamore, Production Manager at aimClear, prescribes six targeting tactics to reach these compassionate audiences: from medical professionals on the front lines in the fight against breast cancer to hospital administrators seeking the latest screening equipment within their hospital’s budget. As October is Breast Cancer Awareness Month, … [Read more...] about Medical Professional Targeting Diagnosis: Psychographic Hot House