Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Inexperienced or in experienced
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have been given by a previous guru. After being in the SEO industry for a fairly long time, I have met more than a handful of marketers who outsource their SEO and link building, and most of them think they are getting such a great deal, but from the looks of things, it seems to me that none of them are making any money through any of their online efforts. When looked upon from afar, there’s really no such thing as cheap SEO or cheap link building. Maybe it’s a good thing for those of you (close-minded) who “think” your’e getting a good deal, but the truth is, there’s no such thing as a cheap SEO plan. There are those who are very desperate, and they offer SEO services, as well … [Read more...] about Why There’s No Such Thing as Cheap SEO or Link Building
Content marketing is a hugely growing industry and a key to succeeding in it lies in producing consistent, great content. Underlying that, is a need for writers—those who write the actual copy that is creative enough to be shared, over and over again. I’ve never before seen such a need for good writers in all four years of running my writing agency. It’s very common that SEO agencies and businesses (of all sizes) now employ more than one writer to fill all their content needs. When you manage a team to deliver and produce your content, one of the most important things on your daily list is to keep your team organized and working productively. But when you don’t have a definable content delegation plan, this can quickly become a virtual impossibility. Without a plan for content, your team can easily get tied up on small tasks that would be finished quickly, were they not so disorganized. Fortunately, there are ways marketing managers can free up the content team … [Read more...] about 5 Tips to Boost Your Content Team’s Productivity
If a tree falls in the forest and there is no one around to hear it, does it make a sound? To put it another way, if you post something on social media and (you think) no one is around to read it, does it still make an impact? A former PR executive in New York, the well-known operator of a popular online job bank in Cleveland and a host of politicians and celebrities will be the first to tell you that every piece of social media content makes a sound – and often a really loud one. That being the case, it seems odd that even the most experienced marketers sometimes fail to realize that everything, and I mean everything, we say or post to social networks has the potential to impact the public’s perception of our brand – be it personal or professional. Whether you are a big brand or a small business, all of your social media content leaves you open to scrutiny, and the meaning of your messages are always subject to interpretation. What sounds funny to you might be … [Read more...] about Is Your Social Media Content Quality-Controlled?
The most successful SMBs recognize that at some point they’ll need to expand and delegate certain tasks, like content marketing. Creating and promoting content for your business is essentially a full-time job. It starts small when you initially deploy it, but it doesn’t take long for it to grow. Given the low barriers to entry into freelance work, as opposed to launching an agency, there are countless freelance content marketers to choose from. Some with more skill than others. If you’re feeling iffy about your relationship with your current content marketer, then you may have signed on with one that is less than capable of meeting your needs. Here are some of the common reasons why freelance content marketers could be disappointing you, along with tips for finding one that will exceed your expectations: 1. Difficulty Hitting Volume Needs A brand that gradually incorporates content marketing into its strategy is likely focused on writing just a little bit of content … [Read more...] about Why Your Freelance Content Marketer is Letting You Down