We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
A new report from the Pew Internet & American Life Project finds that most US parents are concerned about their kids' online privacy and also about how much advertisers are able to learn about their kids' online behavior. The findings are based on telephone interviews of 802 US teens and their parents in late Q2 2012. The survey identified four areas of concern: Interaction with Strangers Online Reputation Management Information Available to Advertisers Impact on Future Opportunities Parents were most worried ("very concerned") about interaction with strangers online, for obvious reasons of child safety. Nearly 50 percent were also very concerned about their children's online reputations. However 81 percent were very concerned or somewhat concerned about the information regarding their kids available to advertisers. This 81 percent expressing at least some concern about data mining and tracking by publishers and advertisers is actually higher than all the other categories. … [Read more...] about Report: Majority Of Parents
In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create something called Flattr Plus. It offers a browser extension that automatically pays a small fee for web content when a visitor goes to a participating site. Payment amounts to the site are based on a Flattr-defined formula for user engagement, and the process is automatic once everything is set up. The Cologne, Germany-based Adblock owed a minority stake in the Sweden-based Flattr, and this week Adblock announced it is buying the company outright. Deal terms were not made public. The automated payment is the main difference between Flattr Plus and the previous Flattr service, which had required the user to click a button to “flatter” the site. Now, Flattr — which says it has paid more than 30,000 online content creators over its lifetime — is making Flattr Plus its main service. Adblock Plus is the most popular … [Read more...] about Adblock Plus’s parent company buys content micropayment service Flattr
Every year Google has an event at the GooglePlex, maybe other offices too, where you can take your parents to work for the day. It is a way for your parents to see what you do and soak up the pride. More companies should do this, if they are not...I always love looking at the photos of the parents smiling, you can see tons of them on Instagram if you visit the GooglePlex location.The one above is a random one I found on Instagram.Here is one that has a partial video of Sundar welcoming them:This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about It Was Google Take Your Parents To Work Day
ByteDance, the company behind TikTok, is now part of the search market as it rolls out its own search engine today.The new search engine, called Toutiao Search, is an extension of an existing news aggregator which is also owned by ByteDance.Toutiao Search pulls in results from the web and other properties owned by ByteDance. However, as is the case with search engines in China, the results are censored.When searching for a breaking news topic, for example, users will only see results from state-approved media outlets in China.Given that Toutiao Search is geared toward people in China, it’s unlikely to ever be a threat to Google.Baidu, the leading search engine in China with 76% market share, only has 1.21% market market share worldwide.Considering the popularity of ByteDance, Toutiao has the potential to eat into Baidu’s market share.ByteDance is currently the most highly-valued startup in the world, which is what makes the launch of its own search engine particularly … [Read more...] about TikTok’s Parent Company ByteDance is Launching a Search Engine