This is a continuing series of questions that you need to ask and answer for yourself before you start your much needed SEO campaign. In Part I we started off with questions about in-sourceing your SEO campaigns, specifically addressing questions about doing it yourself. We continued to discuss in-sourcing in Part II, asking and answering questions about doing it yourself with the help of another individual. In Part III we answered questions regarding hiring an inexperienced person to manage your SEO campaign in-house. In this installment we'll look deeper at the concept of hiring someone to manage your campaign in-house, specifically answering questions about what it takes to hire someone who already has experience. Question 25: Do I hire someone with experience? In Part III we answered questions related to hiring someone without experience in order to give you an idea of some of the struggles and pitfalls that you'll find yourself in. The other option is to look for someone that … [Read more...] about The Big, Bad List of Pre-SEO Questions You Need to Answer, Part IV
One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging. Limitations on Conventional Keyword-Based Search Engines The patent granted to Google, in September of 2016, discusses a way to organize information on the Web in a manner which can help to better organize and index that information, using context vectors to better understand how words are being used. The patent describes limitations of search engines that are based upon indexing content using keywords, such as: A search engine working with Conventional keyword searching will return all instances of the keyword being searched for, regardless of how that word is used on a site. This … [Read more...] about Google Patents Context Vectors to Improve Search
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have been given by a previous guru. After being in the SEO industry for a fairly long time, I have met more than a handful of marketers who outsource their SEO and link building, and most of them think they are getting such a great deal, but from the looks of things, it seems to me that none of them are making any money through any of their online efforts. When looked upon from afar, there’s really no such thing as cheap SEO or cheap link building. Maybe it’s a good thing for those of you (close-minded) who “think” your’e getting a good deal, but the truth is, there’s no such thing as a cheap SEO plan. There are those who are very desperate, and they offer SEO services, as well … [Read more...] about Why There’s No Such Thing as Cheap SEO or Link Building
Content marketing is a hugely growing industry and a key to succeeding in it lies in producing consistent, great content. Underlying that, is a need for writers—those who write the actual copy that is creative enough to be shared, over and over again. I’ve never before seen such a need for good writers in all four years of running my writing agency. It’s very common that SEO agencies and businesses (of all sizes) now employ more than one writer to fill all their content needs. When you manage a team to deliver and produce your content, one of the most important things on your daily list is to keep your team organized and working productively. But when you don’t have a definable content delegation plan, this can quickly become a virtual impossibility. Without a plan for content, your team can easily get tied up on small tasks that would be finished quickly, were they not so disorganized. Fortunately, there are ways marketing managers can free up the content team … [Read more...] about 5 Tips to Boost Your Content Team’s Productivity
If a tree falls in the forest and there is no one around to hear it, does it make a sound? To put it another way, if you post something on social media and (you think) no one is around to read it, does it still make an impact? A former PR executive in New York, the well-known operator of a popular online job bank in Cleveland and a host of politicians and celebrities will be the first to tell you that every piece of social media content makes a sound – and often a really loud one. That being the case, it seems odd that even the most experienced marketers sometimes fail to realize that everything, and I mean everything, we say or post to social networks has the potential to impact the public’s perception of our brand – be it personal or professional. Whether you are a big brand or a small business, all of your social media content leaves you open to scrutiny, and the meaning of your messages are always subject to interpretation. What sounds funny to you might be … [Read more...] about Is Your Social Media Content Quality-Controlled?