Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals. Trusting your brainchild with just any SEO consultant can be a big mistake. You worked hard to create your brand – don’t let a rookie or inexperienced mid-level consultant make poor decisions. Your consultant should build your progress, not obstruct it. Learn how to tell expert professional SEO consultants apart from the novices, for the benefit of your business. Why Hire Professional SEO Consultants? If you’re a new startup or modest small business, it can be tempting to hire cheaper, less experienced SEO consultants. If this is all that your budget allows, it’s still better than no SEO professional at all. Many people start with freelancers and work their way up to actual SEO agencies. Yet spending the extra money on a trusted professional to begin with can shorten your timeline to success. This … [Read more...] about Senior SEO Professionals vs. Rookie/Mid-Level SEO Consultants: A Game of Numbers and Risk
Inexperienced vs experience
John Mueller of Google answered a question in a Reddit thread about advice on how an SEO noob, a person who is inexperienced in SEO, learn and get good at SEO. John said you should gain experience with the help of webmaster help forums and communities.John wrote:I know I'm biased, but for learning technical issues, there's not much that beats getting experience. One great way to get experience for cheap is to be active in any of the webmaster help forums / communities (Google has one, but there are others too). After a while, you can spot the common issues quickly: "page isn't indexed" -> "check meta tags, robots.txt, rel-canonical, etc.". Getting practice with other people's sites, even if you never post in the threads, helps you to be secure when a client comes to you with the same issue. When it comes to debugging issues, keep https://en.wikipedia.org/wiki/Occam%27s_razor in mind -- it's almost always like that :).There is nothing like experience and often when you are new to … [Read more...] about Google’s John Mueller Recommends SEO Noobs Join Help Forums To Gain Experience
I thought the easiest way to share the results of the Chinese Eye Tracking study might be in a Q&A format, as that’s what most research programs tend to be anyway. I’ll cover off some of the highlight findings in this column, but the full report will be available on our site next week. On to the questions: Q: Why the Chinese market? Every time I present results from our eye tracking study (as a side note, I just returned from SES Toronto and saw at least 4 or 5 presentations that showed our heat maps or referred to the research. I should have started a royalty program!) the question I most often receive is, “Have you done this in any other cultures?” And the most common request is China. As Westerners, we have a curiosity about the world’s largest market but very little insight into the actual nature of their online interactions. When the opportunity came to present in China, we realized we could actually do a eye tracking study fairly easily. Our … [Read more...] about Chinese Eye Tracking Study: Baidu Vs Google
What’s the difference between image alt text and title? Do you keep them the same?This post will examine the differences between the image alt attribute, image title text, and image file name, and provide some basic recommendations on how to optimize them.Alt Text vs. Alt Tag: Which Is Correct?When you think of image alt text, the term that may immediately come to mind is “alt tag”.Well, alt tag is really a misnomer and doesn’t exist at all. Because alt text, or alternative text, is the alternate text attribute of the image tag.This is where communication in the SEO world can get dicey, because it may be known as one thing that just about everyone knows what an alt tag is, but in reality, it is entirely different.Alternative text is used by screen readers for the blind to decipher what an image is about. It lets you specify an image description that is fed through an audio-based prompter that tells blind people what is currently on the page as they are scrolling … [Read more...] about Image Alt Text vs. Title Text vs. File Names: What’s the Difference?
Earlier SEMrush released the findings of our analysis of the Fintech industry in 2018, focusing on the top 500 Fintech websites for seven countries: United Kingdom, Spain, United States, Italy, France, Germany, and Brazil. Employing the same methodology that we used in our original study, we culled the data to determine the relative significance of site traffic from direct, organic search, social network and paid search channels to the top Fintech sites for each of the seven countries, as well as the geographic distribution of traffic sources and key user behavior metrics. However, with the improved capabilities of the traffic analytics tool, we were able to further distill the data to show the relative shares of site traffic from mobile devices versus desktop – not only for organic search traffic as detailed in the initial study but also for site search traffic in total! What’s more, the breakdown between mobile and desktop fintech site traffic applies not only to the … [Read more...] about FinTech User Behavior Trends: Mobile vs. Desktop