Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines. Which is better SEO or PPC? Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC. However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your … [Read more...] about SEO vs PPC: Which One Is Better for Your Business?
Inexperienced vs unexperienced
Facebook vs. Twitter – it’s a common question that marketers have. People have good reasons on both sides of the aisle. That truth is that the Facebook vs. Twitter debate isn’t really about which social networking site is better. No, rather it’s about which one is best for your business goals. Facebook and Twitter are the premier social networks, they have withstood the test of time while other older social networks have gone by the wayside or have declined. We know you want to know though, which social site marketers should focus their attention on. Facebook has, by far, the most users in their social media network. It’s not really possible for any other site to come close to Facebook in sheer numbers of users. Of course, that doesn’t mean you should completely keep Twitter out of your social media campaigns. Facebook has over a billion users worldwide. Many of them are active on the site. A wide majority of Facebook users access the application on … [Read more...] about Facebook VS Twitter: Which Is Better For Businesses?
SMX Advanced kicked off this morning in sunny Seattle (yes, seriously) with a packed house for the opening session of the SEO/Social Media track, “SEO for Google vs. Bing: How Different are They?” I won’t be recapping all of the sessions I attend today and tomorrow, but will do my best to share any interesting info that comes out of SMX Advanced. (Oh, and I will be live-blogging the two keynotes.) Janet Miller of Search Mojo opened the session with what she described as a “big picture” look at the differences between the two engines. She explained that, for some of her company’s clients, Bing outperforms Google for various key metrics like page views per visit, time on site, etc. She outlined some of the differences in how Google and Bing display search results, ending with a look at Bing’s unique “Document Preview” — the tool that shows content from web pages in the right side of Bing’s search results. Janet says Bing … [Read more...] about SEO For Bing Vs. Google
Web page redirection can seem like a bit of a minefield. The 301 redirect and canonical options have been around for years, but they tend to create confusion and consistently stir-up questions and debate on best practices. This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel=”canonical” attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience. What’s The Difference? Though there are a few gray areas, Google provides some clear guidelines to make sure we all know how they want us to manage redirections. In very simple terms, here is what each communicates to Google and search engines: 301 – Hey, Search Engines: My page is no longer here, and has permanently moved to a new page. Please remove it from your index and pass credit to the new page. Canonical – Hey, (most) Search Engines: I have multiple versions of this page … [Read more...] about How and When to Use 301 Redirects vs. Canonical
If there is one thing I can most often guarantee, it’s that when I surf the search sphere for daily news I find articles about developing great content, how to be successful at promoting content, etc. It seems that many are hard-pressed to find that what angles and tactics will help them create that amazing, resourceful piece. However, with this topic heating up over the past few years, there is one thing forward-thinking Web teams are forgetting. What should we be doing to optimize our current content on our site that we own? The main issue I find is that sites have a wealth of content on their site but are too stingy with lead generation in mind to give way to search engine optimization benefit. What Do You Mean “Owned”? If we could bucket online marketing collateral into three groups, we would look at the three topics of Owned, Earned, and Paid. While Paid is of course the exposure we have to shell out dollars to receive, Earned media is what our brand, more … [Read more...] about Owned Content: Lead Generation vs. Organic Visibility