Hiring decisions are always tough. Making hiring decisions about SEOs are especially challenging. Deciding between an in-house SEO and an agency is tougher still. There are a long list of pros and cons on either side of this debate. In the end, you have to do what best meets your needs and achieves your goals. Here are a several reasons to consider one perspective — not hiring an in-house SEO. What is an In-House SEO? According to DigitalMarketing-Glossary, “In-house SEO refers commonly to SEO operations which are achieved within a company by a dedicated team or specialist. In-house SEO may also refer to the employee in charge of internal SEO.” It’s an endless and sometimes silly debate. The fact is, you can have an in-house SEO and an SEO agency. It’s not always an either/or issue. If you’re trying to make the decision for your business, here are some things to keep in mind. 1. An In-House SEO Might be Too Expensive According to Indeed.com, the … [Read more...] about Why You Might Never Want to Hire an In-House SEO
Inexperienced with relationships
If a tree falls in the forest and there is no one around to hear it, does it make a sound? To put it another way, if you post something on social media and (you think) no one is around to read it, does it still make an impact? A former PR executive in New York, the well-known operator of a popular online job bank in Cleveland and a host of politicians and celebrities will be the first to tell you that every piece of social media content makes a sound – and often a really loud one. That being the case, it seems odd that even the most experienced marketers sometimes fail to realize that everything, and I mean everything, we say or post to social networks has the potential to impact the public’s perception of our brand – be it personal or professional. Whether you are a big brand or a small business, all of your social media content leaves you open to scrutiny, and the meaning of your messages are always subject to interpretation. What sounds funny to you might be … [Read more...] about Is Your Social Media Content Quality-Controlled?
Outreach is definitely the buzzword of the year. Whether it's used for acquiring guest post opportunities, mentions on social media, or product reviews and feedback, having a successful process for connecting to others is essential. At the start of this year I took a little time out to do some traveling around South East Asia. As a result, I thought it'd be a prime opportunity to set up my own travel blog to document my journeys, as well as bring in a little extra income to cover some of my spending money. After running the blog for around 9 months now, I've learned a lot of lessons from being on the receiving end of contact from SEO companies. So, I thought I'd conduct some outreach of my own to find out what other travel bloggers liked to see from companies reaching out to them and provide some recommendations about what actually works. Travel Blogger Opinions Over my time within the travel blogging community I've built some great relationships with a load of fantastic bloggers. I … [Read more...] about Improving Your Outreach – Lessons from the Travel Niche
The most successful SMBs recognize that at some point they’ll need to expand and delegate certain tasks, like content marketing. Creating and promoting content for your business is essentially a full-time job. It starts small when you initially deploy it, but it doesn’t take long for it to grow. Given the low barriers to entry into freelance work, as opposed to launching an agency, there are countless freelance content marketers to choose from. Some with more skill than others. If you’re feeling iffy about your relationship with your current content marketer, then you may have signed on with one that is less than capable of meeting your needs. Here are some of the common reasons why freelance content marketers could be disappointing you, along with tips for finding one that will exceed your expectations: 1. Difficulty Hitting Volume Needs A brand that gradually incorporates content marketing into its strategy is likely focused on writing just a little bit of content … [Read more...] about Why Your Freelance Content Marketer is Letting You Down
Google and Twitter are back together (again). In early February, the news broke that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream. Although we don’t know all the details, we can make a few clear statements plus some assumptions about what’s ahead for the world of search and social. What Does Google Get From The Partnership? The partnership means that Google now has access to the stream of tweets known as the firehose. The firehose, aptly named, sprays nearly 9,000 tweets per second (as of the time of writing) into the ether of the Internet. As if Google didn’t have to index enough information! In the old world, Google used to crawl Twitter in order to pull out relevant tweets for search results. That didn’t work very well — try to crawl a velocity of 8,766 tweets per second, and you’ll find out why. If Google did try to crawl Twitter at the appropriate rate, Twitter might very well crumple … [Read more...] about Everything You Need To Know About The Google-Twitter Partnership