We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
Inexperienced writers often mistakenly think
Content is an integral part of search engine optimization. The web is made of tons of content which Google crawls on a daily basis. Some types of content is penalized by Panda while others are rewarded highly. As such, content writers and copywriters have a major role to play in getting good search engine rankings. Here are 7 types of content which every content writer must avoid writing. 1- Filler Content If we search on Google with the query "filler content", we get the site http://www.lipsum.com/ that is the home for dummy text. What does this mean? This simply means, filler content is such content that simply serves the same purpose as a dummy text adding no value and uniqueness to the main article. 2- Patchy Content Content that is insufficient, inconsistent and lacking something is termed as patchy content. Sometimes, starts are good but writers ignore to keep the flow of the article in the middle paragraphs. Again, the concluding part … [Read more...] about 7 Types of Content Every Content Writer Must Avoid Writing
Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though major packages will probably adjust OK. The change was posted on the Google Webmaster Central blog yesterday, and it took some follow up to really understand what’s happening. Come along, and I’ll explain more. Google & Blocking Referrers Referrers are sort of a Caller ID for web browsers. They tell a web site where someone came from. For example, if you click on a link from one page to visit the next, the page you were on is passed along as referrer information that can be seen using web analytics tools. Sometimes this is also called “referer” information, due to a long-ago misspelling around the referrer standard. “Referral” is also sometimes used. Last October, Google began blocking … [Read more...] about How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic
share tweet share pin it e-mail share One of the features of our new Searchmetrics Content Experience (SCE) we’re particularly proud of is the way it raises the efficiency of collaboration throughout an organization. This is obviously a huge benefit for the content owner, the person responsible for publication, but what about for the writers themselves? Here, we explore what it’s like working with the SCE from the writer’s point of view, and show you how it can make content writing less frustrating and more effective, without inhibiting personal creativity. Change we can believe in Since we’ve had the Searchmetrics Content Experience (SCE), we’ve obviously started using it to develop and refine our own content. Using our page on Universal Search as an example, I’ll run you through the process and show you how SCE won’t change your soul as a writer, but how it will change the way you approach content creation. For … [Read more...] about Content Experience: The Writer’s View
Right now, a lot of people are afraid. Maybe even you. They look at the news and at past economic cycles and say, “See, a recession will happen any day now. What will happen to my job/business/livelihood when it does?” Scary stuff. I get it. I do. For many people (including me,) the last recession was devastating. Sure, many folks are doing 1,000 times better now than they were before 2007, but that fear, uncertainty and doubt remain. It’s like we’re suffering from an economic-based PTSD. Sure, the worst probably won’t happen. But that doesn’t help us when we wake up at 3 a.m. worrying about stuff. I learned a lot from the last recession and from talking to other business owners who survived (and yes — even thrived.) Here are some things to think about: – A recession does NOT mean you’ll automatically go out of business. It’s easy to think that a recession = we all lose money. In fact, many businesses did well … [Read more...] about How Freelance Writers Can Survive the Upcoming Recession