Inexperienced writers often mistakenly view

share tweet share pin it e-mail share One of the features of our new Searchmetrics Content Experience (SCE) we’re particularly proud of is the way it raises the efficiency of collaboration throughout an organization. This is obviously a huge benefit for the content owner, the person responsible for publication, but what about for the writers themselves? Here, we explore what it’s like working with the SCE from the writer’s point of view, and show you how it can make content writing less frustrating and more effective, without inhibiting personal creativity. Change we can believe in Since we’ve had the Searchmetrics Content Experience (SCE), we’ve obviously started using it to develop and refine our own content. Using our page on Universal Search as an example, I’ll run you through the process and show you how SCE won’t change your soul as a writer, but how it will change the way you approach content creation. For … [Read more...] about Content Experience: The Writer’s View

Content is an integral part of search engine optimization. The web is made of tons of content which Google crawls on a daily basis. Some types of content is penalized by Panda while others are rewarded highly. As such, content writers and copywriters have a major role to play in getting good search engine rankings. Here are 7 types of content which every content writer must avoid writing.  1- Filler Content If we search on Google with the query "filler content", we get the site http://www.lipsum.com/ that is the home for dummy text. What does this mean? This simply means, filler content is such content that simply serves the same purpose as a dummy text adding no value and uniqueness to the main article. 2- Patchy Content Content that is insufficient, inconsistent and lacking something is termed as patchy content. Sometimes, starts are good but writers ignore to keep the flow of the article in the middle paragraphs. Again, the concluding part … [Read more...] about 7 Types of Content Every Content Writer Must Avoid Writing

Google is backtracking on its previous refusal to hand over private data collected in April by its Street View cars to several European governments. The Financial Times reports that Google will initially give the intercepted data to officials in Germany, France, Spain, and Italy sometime within the next two days. The Financial Times quotes Google CEO Eric Schmidt, who repeated what Sergey Brin said last month about the Street View blunder: “We screwed up. Let’s be very clear about that,” Mr Schmidt said. “If you are honest about your mistakes it is the best defence for it not happening again.” Schmidt also told the Times that he couldn’t rule out the possibility that Google collected personal data such as bank account details. That won’t sit well with privacy regulators, many of whom are buzzing around Google looking for any opportunity they can find to challenge Google on the privacy front. But Google also isn’t doing itself any favors … [Read more...] about Google Backs Down, Will Give Street View Data To Privacy Officials

All bloggers are writers, but not all writers are bloggers. That’s a tough reality for many people who want to produce content online because people assume that to be one is to be the other. But there’s far more to blogging than just being a good writer. In fact, you could be a mediocre writer and still make money as a blogger. I see it happen all the time. It’s not always about skill. For some people who don’t consider themselves to be good writers, that might actually be a blessing in disguise. Because the truth is that anyone can be a blogger. Yes, anyone. It does take some writing skill, but it also takes some other skills that not every good writer has. Here’s what I mean. Why some writers struggle as bloggers You can see examples of good writing anywhere. Take almost any piece from a site like The New Yorker, and you’ll witness firsthand how the power of words can transform the most basic ideas into something enjoyable. It’s almost … [Read more...] about You’re a Good Writer But Not a Good Blogger

Oh great…another content checklist. I know what you’re thinking. So, why is this one any different? These tips are backed by years of experience – and, they actually work. This list includes strategies I use myself, and actions I instructed my team to take when I managed writers. Behind the Scenes Content is King! Content is Queen! Content reigns supreme! At this point, I have heard just about every statement thrown out there in regards to content marketing. One of the questions I am often asked is: “Isn’t there an over-saturation of content on the Web?” That question is usually followed up with “Are searchers really interested in all that content or has the space become too crowded?” There is no doubt in my mind that consumers are inundated with online content. However, what they are not inundated with is compelling content that grabs their attention and causes them to take action. That is the content that is needed. Are You Ready to … [Read more...] about One Colossal Content Checklist: 37 Tips For Writers