JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers.He’s also a dog.To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined.If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million.Google? Beat.Samsung and Facebook? Don’t make JiffPom bark.These are some of the top brands in the world. If they can’t compete with the likes of an Insta-famous animal, what hope do the rest of us have?Luckily for your local business, succeeding on Instagram is not just a simple matter of counting up followers; it’s about engagement. That’s what leads to conversion and sales.The challenge is generating those followers and producing Instagram content worthy of their engagement and subsequent business.This guide is full of 11 tips that you can use to successfully promote your local business on Instagram, … [Read more...] about 11 Ways to Promote a Local Business on Instagram
Instagram announced in June that it had a community of more than 1 billion.So, if you haven’t taken a closer look at Instagram lately, now is a good time.Developing video content for Instagram involved a lot of guesswork until this June, when Instagram shared the six key ranking factors publicly for the first time.Instagram’s Key Ranking FactorsThree main factors determine what users see in their Instagram feed:Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.Beyond those … [Read more...] about How Instagram’s Algorithm Works & Instavids That Show Best Practices
I bet if I asked you what lipstick your favourite blogger wears, you’d know. How about their favourite restaurant in Toronto? Or the new bag they just received? This is how influencer marketing works, in a nutshell. While this is nothing new in the PR and advertising world, what’s interesting is the fact that “influencers,” not celebrities, are capitalizing on this new trend. So how are brands finding these people? Who really qualifies as an “influencer”? More importantly, should you be doing this to promote your brand? I mean, it obviously works, right? Well, not always. How Instagram Brought Influencers to the Surface Before we dive into the glamorous world of influencing, let’s take a look at where it all began. Influencers are individuals whose content is relatable and whose lifestyle you’d want to emulate. With Instagram’s explosive entry into the social media world in 2010, many bloggers and content creators took to the … [Read more...] about Can you influence your audience with influencer marketing?
Social media analytics tools are great. They give you insights into:Who your audience is.What content and tone of voice they resonate with.What you’re doing wrong in your social media marketing.And, hopefully, what you’re doing right.However, collecting data, choosing what metrics to prioritize, and presenting it in a comprehensible and coherent way can be a challenge. Luckily, there are tools that can help you with that!But do you “need” an Instagram analytics tool?Although it’s obvious that Instagram understands the importance of their platform for brands and businesses (after all, 60% of Instagram users discover new products on the platform), their Insights tab is still, to put it lightly, not perfect.The necessary metrics are often hidden under the various tabs, you are quite limited in time frames for the data you want to see, and you can’t export the data.Besides, your own Instagram analytics are not the only type of insights you can get from … [Read more...] about Instagram Analytics Guide: 10 of the Best Tools to Get Insights
Over the past few years, the internet has seen the rise of a particular breed of social media user – the “influencer”. And digital marketing pros, as they do, were quick to catch on to the opportunities presented by those who demonstrated their reign over social media. Brands have been paying well-known Instagram users for years now, asking them to promote their products with a review that their followers trust. This year alone has seen the industry morph into a $2 billion market. Despite all this, there’s been a gap in the market for as long as it has existed. Instagram could only show these sponsored posts to influencer’s followers – no more and no less. Instagram ad campaigns have been employing different influencers to corner their respective markets, but there is only so far that a sponsored post go, especially considering the ever-shifting waters of the worldwide Instagram Feed. Unless you’re a Kardashian – those posts tend to make … [Read more...] about Instagram’s New Branded Content Ad Format