Infographics are an awesome way to make your marketing strategy more visual—and 41.5% of marketers believe them to be the type of content with the highest engagement. With Canva, making any infographic or other image—from business cards to email headers—is simple. The online tool lets you quickly drag and drop objects to put together the visuals you want. The best part is that it’s designed for marketers with zero design background. You can simply use their templates to create exactly what you want, through simple tweaks of color, font, images, etc. … [Read more...] about 8 Visual Content Tools To Up Your Social Media Game
Infographic on social media
Create engaging content This is the last step we’ll deal with in this blog post. Many businesses actually jump to this step first. We include it last because it’s the most important one and it should not a be done until you understand all the other steps. Posting to social media for business is fun. Well, at least it’s supposed to be. Now that you know who your ideal customer is and you’ve created your social media mission statement, it should be a straightforward process for you to create content that relates to your audience and your mission. What exactly is considered content? Well, content is a variety of things. It includes, but is not limited to: … [Read more...] about How to Use Social Media for Your Business Marketing Plans?
Encourage Social Sharing for your Content Obviously, you need to produce outstanding content to make it go viral. Your content should be interesting and should give people a reason to share it. However, a majority of individuals are unlikely to share anything unless encouraged to do so. You can straightaway urge people to share your content with their social circles. … [Read more...] about How To Improve Search Ranking Using Social Media
The new Mashable is dynamic, picture-based, and focused on what’s being shared the most. The “What’s Hot” column, a column featuring the most popular stories, shows large, high-resolution pictures along with a quick excerpt from the story. Even without clicking through to read any of the stories, the audience has a pretty good idea of the days’ hottest news. … [Read more...] about How To Treat Your Social Media Strategy Like Your Content Strategy
Conclusion I’d argue that creating your own hybrid trumps every other type on this list. You’re creating a strategy that’s uniquely targeted to your own brand and audience—and you’ll be doing what “going viral” is all about: doing something remarkably different from everyone else. … [Read more...] about Types of Social Media Content to Boost SEO