What are infographics? Infographics, or information graphics, are visual devices that communicate information or data in an easily digestible manner. They have been used for ages by computer scientists, mathematicians, and statisticians to ease the process of communicating conceptual information, support it, strengthen it and present it within a provoking and sensitive context. Since infographics are image-based they usually contain very little text. Images speak a thousand words especially when images are used together to visualize an architecture of information. Infographics and their influence in Social Media With so much content being published on the Internet daily, it’s becoming increasingly difficult to be able to check out all the cool things you want to and still have time to get any work done during the day. When it comes to social media users, you tend to have a very short attention span with them to begin with. If your content isn’t visually appealing and neatly … [Read more...] about Using Infographics in Social Media to Promote Content and Visualize Data
Infographic on social media
There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still the best way to go. Whatever your stance, I think it’s easy to agree that gaining links from trusted authorities is desirable for any site — but that doesn’t mean the rise of social shouldn’t affect our outreach methods. We’ll start with the obvious: social sites allow you to network and build relationships with industry players and authorities. Someone who’s gotten to know you over social media is going to be more receptive to a link request than someone receiving a random email from an outside party. Further, social media offers a quick way to see that you’re a legitimate source with an active interest in the field — you’re not just … [Read more...] about Guide to Finding Link Building Targets on Social Media Sites
Each month you spend a great deal of valuable time creating engaging and resourceful content for your blog. And although you’ve done your research, added amazing links, and optimized it for SEO, your blog just isn’t getting the attraction you want. So, why not promote it on social media? Nowadays, there’s only a handful of people who aren’t on social media. You might not be on all the social media platforms, but you’re probably committed to a platform of your choice. Whether it’s Instagram, for the visual lovers, or Twitter, for the short but sweet messages, there’s a place to suit us all. In addition to simply posting it on your social profiles, there are other great ways to share your blog. Here, I’m going to share with you five other ways for you to generate engagement and increase reach with your content. 1. Timing is Everything When you decide to post on social media can affect the reach and engagement rate of your post. Although … [Read more...] about 5 Ways to Promote Your Blog on Social Media
It seems like a great portion of the social media research we do at Buffer often comes back to a few big questions for social media sharing. How do I get more followers? What should I share? When should I share it? And how often should I be sharing? Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense? Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule. We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer. Infographic: How Often Should You Post on Social … [Read more...] about How Often Should You Post on Social Media?
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings