Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Google is having its own hardware event on October 4. Amazon introduced six products. First and foremost, it presented a more compact, cheaper Echo with better sound. It comes in six different colors or skins. It starts at $99, which is much cheaper than the original Echo’s price ($179). Many people will likely compare this price to Apple’s forthcoming HomePod and opt for the less expensive device. The company also introduced Echo Plus, which is being marketed as a smart home hub. The device looks like the original Echo but is also less expensive at $149 and includes upgraded speakers. The $99 Echo also works as a smart home hub, but the Echo Plus includes additional hardware that reportedly makes smart home device connections easier and entirely voice-activated. The novel Echo Spot is a rounder, smaller version of Echo Show. It’s like … [Read more...] about Amazon just upped the ante in the battle of the virtual assistants
Influencers accepted into the program are given an Amazon vanity URL where they can curate their own list of recommended products sold on Amazon, and in turn earn a commission when anyone buys a product from their page. Amazon hasn't released a whole lot of information around the program beyond the enrollment page on its site, but we found two social media influencers who have been part of the program since its inception: Matt Granite, the force behind The Deal Guy, and Liane Mullin, COO of What's Up Moms. In interviews conducted over email, Granite and Mullin share more about the program and what their experience has been so far as an Amazon Influencer. The Deal Guy founder Matt Granite Granite's The Deal Guy YouTube channel offers daily deals across a wide variety of categories. Subscribers are given daily tips on deals for tech products and lifestyle products, as well as discount codes and printable coupons. In addition to his YouTube channel, followers can sign up for Granite's … [Read more...] about Two affiliate marketers show us inside Amazons Influencer Program
Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone this year. And it’s getting it. Advertisers increased their Instagram video ad budgets by 70 percent on average between February 2016 and April 2016, according to automated ad-buying firm Nanigans, which caters to direct-response advertisers. Direct-response advertisers aren’t traditionally considered video advertisers — that’s supposed to be brand advertisers moving money from TV — yet more than 40 percent of Nanigans’ advertisers were buying Instagram video ads by April, compared to roughly 25 percent who were doing so in February. With Instagram’s monthly audience of more than 400 million people and the Facebook data it can now use to target those people with ads, the photo-and-video sharing app could probably sell text ads, and brands would pony up. But aside from the fact that people are actually watching videos on the … [Read more...] about Inside Instagram’s booming video ad biz, ‘controversial’ strategy
A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there’s more to mobile search than just Google and Bing. The app stores for iOS, Android and Windows offer countless of downloadable apps that offer built-in search engines. Some of these apps are from major players in their respective verticals and may have a more direct impact on your business than the general search engines. Let’s look at a few business types and the apps that provide good search opportunities. For Retailers: eBay, Amazon According to a new IBM study released last week, 25.3% of Thanksgiving Day traffic to retail sites came from smartphones and tablets. Putting a subset of your inventory on one of these sites can be a great shortcut to reaching mobile users. True, there’s a fee structure around transactions in these markets; and, outside of mobile, you might have a hard time justifying that … [Read more...] about Mobile Search Beyond Google: Search Engines Inside Apps
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.