The Future of GA360 and Salesforce Marketing Cloud This is just one piece of a closer integration announced by Google and Salesforce last year. We can’t wait for future integration items that are planned, like using our Analytics 360 audiences in Marketing Cloud with direct marketing channels, similar to how we share audiences with Google AdWords, DoubleClick Campaign Manager, or Google Optimize. We’ll also be able to pass data back to Google Analytics from Marketing Cloud, like customer interactions that can be used to create audience lists. … [Read more...] about Google Analytics 360 and Salesforce Marketing Cloud Integration
Integrate salesforce with google analytics
David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing. … [Read more...] about Are you leveraging these underutilized Google Analytics features?
Event Value Event value is a highly underused feature. And while I think it deserves a little more play, it also comes with some responsibility. A lot of marketers avoid this field because it may require a developer to pull dynamic information off the page, or sometimes, a straightforward value is a hard to find. It might be hard to match an accurate monetary value with an interaction. In fact, if we are that confident about monetary value, it’s likely a transaction and Enhanced Ecommerce tracking would be a better solution. … [Read more...] about Using Events as Goals in Google Analytics
“Separately, these tools are amazingly effective: the innovations Google has brought forward in both analytics and digital marketing have literally changed industries. But when used together, these tools become even more powerful: it’s like 1 + 1 = 3. Our challenges are becoming less administrative and technical in nature, and we can spend more time on actual data activation. By consolidating administration and management we’ll be able to spend that saved time providing additional value to our clients.” … [Read more...] about New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite
Full Buy-In From All Teams: This process will likely, at a bare minimum, involve a development team (for on-page hidden form field changes), an analytics team (to create the linkage in GA360), a Salesforce team (for creation of new fields and data QA within Salesforce), and a legal team (to ensure that everyone on your team is familiar with what data is being passed where – and ensure that this process is acceptable for your business). Process Kickoff Project Plan: You should have a full project plan built out for each step estimating how long each step will take, which team will own which tasks, any potential reliances or roadblocks, and potential pivot points if needed. This will ensure everyone is on the same page and is ready to proceed in a simple and systematic way. Process Kickoff Meeting: To get all teams on the same page, head into a single kickoff meeting with all parties and then delegate tasks (assigning ownership) and noting a point person to run the full process … [Read more...] about GA 360 Salesforce Sales Cloud Integration Made Simple