Salesforce Marketing Cloud to Google Analytics The integration uses campaign tracking parameters from emails to associate website visits with a Marketing Cloud campaign. Salesforce will do most of the work for you – automatically setting the source, utm_source=sfmc, and dynamically setting the medium, term, content, and ID. You can customize the campaign name, even changing it for different steps within a journey. … [Read more...] about Google Analytics 360 and Salesforce Marketing Cloud Integration
Integrate salesforce with google analytics
David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing. … [Read more...] about Are you leveraging these underutilized Google Analytics features?
Google Analytics 360/Salesforce Integration Just announced – Google Analytics 360 and Salesforce have teamed up to make it easier to capture all of the important stuff that happens after a lead is submitted, like qualifying leads, converting to Opportunities, and closing deals. After setting it up, Salesforce will send data back to Google Analytics in the form of events, importing changes to Leads and Opportunities (with Values!) and connecting to the original user that submitted a lead/contact form. … [Read more...] about Using Events as Goals in Google Analytics
“Separately, these tools are amazingly effective: the innovations Google has brought forward in both analytics and digital marketing have literally changed industries. But when used together, these tools become even more powerful: it’s like 1 + 1 = 3. Our challenges are becoming less administrative and technical in nature, and we can spend more time on actual data activation. By consolidating administration and management we’ll be able to spend that saved time providing additional value to our clients.” … [Read more...] about New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite
Choose which Salesforce milestones will generate events to pass into GA360 Chose any optional attributes or product data to import (you can use custom dimensions and/or custom metrics for this) Preview the data from Salesforce that will pass into GA360 Set up the cadence of the recurring import (hourly is the highly recommended default) Step #4: Data Validation & Analysis & Insights – Owner: Analytics Team From there, it can take up to over a day for your first Salesforce data to appear as events in GA360. Once it does appear, you can start to QA the data vs. your Salesforce instance, use the events as you would any other GA data point, and find your useful insights. Using great data visualization tools like Google Data Studio, Tableau and PowerBI you can then show these results in easy to understand ways. … [Read more...] about GA 360 Salesforce Sales Cloud Integration Made Simple