With the increased levels of competition in the blogging industry particularly in the marketing sector, vlogging has become a necessity. For this reason, the type of camera used in making the Vlog sensitive. To have the best vlog, vloggers need quality cameras. Recently, a report was released ranking different cameras according to their functionality and quality as follows. Canon Power Shot G7 X Mark II G7X Mark II camera is an improvement of its predecessor. With a faster shooting burst and most importantly being able to shoot raws at 8 fps as compared to the one fps shot by Canon G7X mark I. Additionally, the renowned camera has a perfect subject recognition as well as tracking. Image quality is the most considerable interest of most vloggers, and the model provides that. It has a sharper focus and a high ISO noise reduction settings. Vloggers no longer have to worry about blurred image because Mark ii has dual sensing IS that utilizes the information or data received from the … [Read more...] about How has Online Education Evolved – Things to Know about Online Education?
Interesting things to know
Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like on mobile: I’ve been testing this feature for a while (one of the perks of being a Top Contributor) and have made several observations that I wanted to share. I collaborated with local search expert Mike Blumenthal and came up with the top things you need to know to get the most out of Google Posts for your SMB. Make sure you track click activity with UTM codes. Since Google posts don’t integrate naturally with Google Analytics, it’s hard to get any insights beyond the standard number of views and clicks Google provides inside the Google My Business dashboard. By creating a custom URL to use in the call-to-action link, you can see more … [Read more...] about 12 things to know to succeed with Google Posts
Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace Web search, at least to some degree. A step in that direction came when Facebook announced a couple of weeks ago that it is vastly expanding its search capabilities by providing search results from all two trillion public posts within its social media platform. Although Facebook previously had a large search volume of 1.5 billion searches a day, those searches did not include results from posts outside of friends’ posts or Pages liked, even if a post was otherwise publicly visible. The biggest impact seems to be in real-time news, where hot topics and trending stories that normally come up in a News Feed can be searched. Results will display stories from publishers and media outlets, public posts and any links to stories in those posts, as well as conversations from your friends about the story. So, what about local search? Right now, the search component does not search the web. While Facebook did … [Read more...] about 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-up of key search marketing news on Friday, is that Google appears to have increased the length limit for title tags in the SERPs to around 69-70 characters. Long title tags being tested again in the SERPs. Seeing 69 and 70 character results today. pic.twitter.com/esiKTctV96 — Ross Hudgens (@RossHudgens) May 6, 2016 Title tags on mobile have lengthened even further, some now clocking in at a whopping 78 characters, giving rise to a bit of a dilemma for SEOs wanting to optimise for both desktop and mobile. Featured snippets have also grown in size, while descriptions now seem to be able to fit a larger number of characters onto one line, although the overall length of descriptions appears to be staying the same for the moment. Meanwhile, Google is also conducting some A/B testing of different link … [Read more...] about Google’s recent SERP changes and tests: everything you need to know
Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called 'natural language search'. This development is a move away from the type of searching that has dominated the web since the advent of search engines in the 1990s. It is part of an attempt to make searching faster and more effective by understanding searcher intent and more complex, multi-part queries. Natural language search is also key to a number of advancements currently taking place in technology, including voice search, digital assistants and smart home hubs. But what exactly is it, and how is it going to affect the way that we look for information online? What is natural language search? Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a … [Read more...] about Everything you need to know about natural language search