For example, if you have a page on a website that is targeting the keyword “things to do in Timbuktu” and you’re writing a blog about hiking in Timbuktu, this is an opportunity to pass some value through internal linking by linking to that page. So, if the URL of the things to do page is http://mysite.com/things-to-do-in-timbuktu, that URL should be added as a link to the target keywords, so the sentence would read, “Hiking is one of the most popular things to do in Timbuktu.” Slight variations of keywords also work such as “Timbuktu things to do” or “things to do in downtown Timbuktu.” If two keywords are being targeted on one page, that is also okay, and you can use the other keyword as well for anchor text, for example: “Timbuktu attractions.” … [Read more...] about Internal Linking: Why it’s Important & How to Link Effectively
Google's John Mueller responded to a question on Twitter around having too many internal links with repeated links to the same page. John implied that it doesn't hurt for you to link naturally internally to your pages, even if you think you might be over doing it with internal links. … [Read more...] about Google: Too Many Repeated Internal Links Doesn’t Hurt
You used to be able to prevent losing link value to unimportant links by giving them a ‘no-follow’ tag. A ‘no-follow’ tag asks Google not to follow the link: so no link value is lost. Now you might think: “I’m going to ‘no-follow’ less important links to give the most important links more link value.” While this worked in the past, Google has become smarter. Now it seems that the link value for the whole page completely disappears when you add a ‘no-follow’ tag to a link on it. Therefore it makes more sense to have fewer links on a page instead of ‘no-following’ some of the links. … [Read more...] about Internal linking for SEO: Why and how?
Straightforward question: is there an internal linking overoptimization penalty?I'm not talking about keyword stuffing the anchor text, but using a relevant anchor repeatedly and adding internal links from relevant pages in batches (dozens at the same time) to a specific page. … [Read more...] about Google: There Is No Internal Linking Over Optimization Penalty
Ensure that whenever you build a new piece of content, such as on your blog, that you are including links to relevant and important landing pages. This will ensure that any links you build to your content will also have a secondary benefit on the pages you’ve internally linked to. Links within content typically pass greater value because they are surrounded by contextual words which can have another benefit in terms of ranking for these related phrases. Add internal links in moderation. Every link you include in a page will receive a portion of the link authority of that page, so the more links you include, the less value each will receive. … [Read more...] about Internal Linking for SEO: Examples and Best Practices