Any clearly defined tasks (like a website redesign) has a fixed chargeWe agree on an hourly rate and a monthly ceiling. In other words, we combine both the hourly rate with the monthly charge.For example, if our current rate is at $50 per hour and the client has a budget of $600 per month then we agree that the max number of hours worked will be 12. … [Read more...] about SEO Services Pricing – How Much Do You Have to Pay for SEO?
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As important to organic’s role in owning the results pages is managing how the site’s snippet shows. Promoting and demoting sitelinks via webmaster tools allows branded searchers to find deeper, more meaningful pages on the site without refining their search. Authorship provides a face to the name, increasing trust compared to a blank set of search results. … [Read more...] about The Holy Grail Of Internet Marketing: Owning The Whole SERP
Video: The easiest format to distribute at scale. Embedding video with key media partners and encouraging shares on social media are must-have tools in your amplification strategy.Interactive content: Place viral mechanisms at the heart of interactive content such as email to your friends and share your score/results on social media. Use other sponsorship assets such as tickets and merchandise as prizes to incentivize sharing.2. Study How Content Usually Disseminates From the Sponsored PropertyWorking with a large organization such as a sports team enables you to see how news flows through the internet. Your goal is to understand how the release and dissemination of content works for that organization and then try to replicate this pattern when distributing your branded content campaign. … [Read more...] about How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals
Working with just one or two sectors enables an SEO/agency to build up a very detailed knowledge of the business models and marketing channels and the lexicon used by professionals in those sectors. If you can talk to a customer in the language they understand and show that your experience of working with similar clients will help them achieve success faster, then nine out of ten times, you’re in! … [Read more...] about Is selling SEO services getting harder or are SEOs just not good at it?