32% find internet marketing to be “very effective” at attracting new customers (vs. 27% in 2013) 75% believe that internet marketing is ‘effective’ or ‘very effective’ at attracting new customers (vs. 68% in 2013) 4% don’t do any internet marketing (vs. 8% in 2013) … [Read more...] about 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
Internet marketing
The Holy Grail Of Internet Marketing: Owning The Whole SERP
Slightly more difficult than showing ads for your brand is to ensure your site shows prominently in organic rankings. While domain name plays a role, the stronger signals come from, as you might expect, links. The easiest way to do this without trying is to get links from news sources and local blogs by doing newsworthy things as a business. … [Read more...] about The Holy Grail Of Internet Marketing: Owning The Whole SERP
Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment
Lead Capture – the specific conversion initiative, such as filling out a lead form to download a white paper. Lead Scoring – a method of assigning points to prospects and sending them to the right marketing channels appropriately. Lead Routing – ensuring that the sales team is pursuing the most winnable opportunities. Nurturing – Leads that are not qualified enough for sales are funneled into nurture programs (more on this in the next section). … [Read more...] about Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment
Dealing With Regional Dialects & Languages In Global Internet Marketing
With the exception of “Romansh,” which fortunately is spoken by only 60,000 people in Switzerland, the three major languages of Switzerland are easy to identify because they are major global languages. Everyone has heard of French, German or Italian. The same is true of Canada and whilst Belgium has “Flemish” most known it is very close indeed to Dutch. … [Read more...] about Dealing With Regional Dialects & Languages In Global Internet Marketing
The Social Media Promotion Checklist For Internet Marketers
Having outstanding content is crucial in a good social media campaign, but many times the overall framework around the campaign can make or break your initiatives. Not only do you want to make sure that your campaign is overwhelmingly successful, but that you can track all of the metrics of this success. … [Read more...] about The Social Media Promotion Checklist For Internet Marketers
