It’s interesting to see that Search Rankings continue to be regarded so highly (they’re almost becoming a taboo subject in the search world these days). But SMBs still regard them as having significant value and equate high rankings to more sales. So, it appears that Search Ranking reports will be with us for a little while yet! … [Read more...] about 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
Internet marketing
The Holy Grail Of Internet Marketing: Owning The Whole SERP
As important to organic’s role in owning the results pages is managing how the site’s snippet shows. Promoting and demoting sitelinks via webmaster tools allows branded searchers to find deeper, more meaningful pages on the site without refining their search. Authorship provides a face to the name, increasing trust compared to a blank set of search results. … [Read more...] about The Holy Grail Of Internet Marketing: Owning The Whole SERP
Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment
The understanding of a lead management process helps B2B SEO’s establish greater clarity in developing tactical initiatives, because not all leads are created equal. Expectations to leadership, on the results of lead acquisition from a B2B program, can in turn be set across multiple levels of quality and volume. … [Read more...] about Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment
Dealing With Regional Dialects & Languages In Global Internet Marketing
The US, UK or France are actually much more diverse than my initial statement implies. (It used to be a joke of mine when clients approached us they’d ask which languages we worked in — and I would say “everything but Welsh” which lasted until someone replied, “That’s a shame, we need a website in English and Welsh”.) … [Read more...] about Dealing With Regional Dialects & Languages In Global Internet Marketing
