We found that on average, 10% of our clients’ website traffic was coming from outside of their geographic target market. This average is from selecting some clients from each industry we serve, understanding that some industries had a much larger percentage of visitors from other geographic locations outside of their service areas than others. We asked ourselves, why would we showcase a website to a country that you wouldn’t service? What if we just blocked the country? This is how some of the statistics broke out. Industry Traffic outside key service area Country with largest % Retail Supplies 5% United Kingdom Retail Consumer Goods 5% United Kingdom Legal Consumer 7% United Kingdom Industrial Supplies 19.5% China Road Maintenance 9.5% China Technical Training 19% India Travel Consumer 0.5% Mexico Medical Supplies 13% United Kingdom Note the Client companies are based in either the US or Canada and the “percentage of traffic outside key service … [Read more...] about How to BAN a country from visiting your website. Filter visitors for peek efficiency.
Internet traffic by website
A significant portion of your website’s traffic goes unaccounted for. This makes it nearly impossible to properly track your marketing efforts, which eventually skews your strategic decisions based on how a campaign might (or might not) be performing. In this article I will explore how you can identify ‘dark traffic‘, and what analytic tool techniques you can use to ensure traffic to your site is correctly tracked. Doing so will bring true clarity to your marketing campaign decisions. What is ‘Dark Traffic’? Website analytics tools commonly divide total site traffic into search, direct, and other referring websites, depending on the source or medium of where each originated. It’s common to have somewhere between 10–20% of your site’s traffic from visitors typing in the URL directly (‘direct’ referrals). If this number is too low, you may want to consider your brand awareness. But if that number is too high, you’re … [Read more...] about How to Identify Dark Traffic on Analytics
It takes much more than just building a website for your business to see leads, conversions, and growth. You need to strategize and think about the best way to attract your target audience. Your audience knows the service or product they need. They just want to trust your brand. How are you going to speak to your customers? How are you going to let your voice be heard? It starts by putting yourself in your buyer’s shoes. Show your audience you understand what they are looking for, and write content that resonates. Speak the language of your customers, share your passion for your brand. Create objectives and formulate each page of your website with that objective in mind. Your top objective is to generate traffic and leads from your website, but as more and more content fills up your site, the objective alters slightly. Now, you want to increase your sales, show you are a trusted name in your industry, and create shareable content that is worthy of linking back to your site. … [Read more...] about 5 Analytical Tools to Leverage Your Website
Please note, there is an updated version of this article now available here: How to test a website before you launch: a 28 point checklist. Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. But this step – the testing – is often ignored before a site goes live. Testing a new website can seem overwhelming. Teams aren’t sure where to start. But you may have more help than you know. Every team member can assist in the pre-launch process. Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. These same people can help test it. Here’s how. Writers and editors have strong attention to detail when it comes to the written content on your site. And this attention to detail can also be used for other tasks as well. Here’s what … [Read more...] about Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
If you can increase the speed of your site, traffic can increase and conversion can double. Here I won’t just be talking about your website speed, but the overall “speed experience” of your online business. A 2015 Microsoft study that surveyed 2,000 people and monitored brain activity of 112 additional people with EEGs, revealed that the average human attention span has reduced to eight seconds, from 12 seconds in the year 2000. Interestingly, declining attention spans is affecting online transactions as well. Here are some interesting statistics on what happens when you delay people’s access to your website: A one second delay in page load time will result in a 7% loss in conversion. 40% of people will abandon your website if it takes longer than three seconds to load. A study that monitored real time data from 33 major retailers found that improving a site’s load time from eight seconds to two seconds boosted conversion rates by 74%. Slow loading sites … [Read more...] about How to make speed a core part of your traffic and conversion strategy