Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how to pull targeted social users through to internet-wide retargeting and (SCORE!) conversion. Step 1: Tight Social TargetingIntentional psychographic targeting is the basis for success with this marketing model. Psychographics is a way of knowing and understanding the entire identity of a user. This includes everything from demographics like age, gender and location to more personal attributes like job titles, weekend recreation and vacation preferences. When you start thinking like your target market, you have a better chance of capturing them at the top of the funnel. Psychographic targeting can … [Read more...] about Internet-Wide Retargeting POWERED By Social Psychographics
Although past generations typically relied on word-of-mouth referrals to find an attorney, new research shows that 18- to 24-year-olds are relying more on internet searches to find legal counsel. Armed with this knowledge, it can be helpful to understand who exactly is using the internet to search for lawyers and the typical steps involved with that search process. New data trends demonstrate just how important it is for law firms to focus on their online presence. Internet Search Gaining On Word Of Mouth According to a new survey conducted by Moses & Rooth Attorneys at Law and local search expert Mike Blumenthal, the use of the internet to find lawyers is posing a legitimate threat to the traditional referral method. The survey first asked 19,539 consumers when they last hired a lawyer, then narrowed it down a group of 1,578 consumers who had hired a lawyer in the last year. This group was asked an open-ended question, rather than one with a pre-selected list of answers: … [Read more...] about Internet Searches Gaining Traction In Legal Referrals
Each year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) presents their annual Internet Trends Report. Digital marketers, brand managers, and internet enthusiasts from around the world eagerly await its availability. The 2015 report was no different and well worth the wait. With the report coming in right under 200 pages, you can find almost any information you ever wanted to know about the internet. I love reports, data, and statistics just as much as the next person, but reading through such a massive report can be daunting. For this reason, I combed through the report and focused on the top five trends and how they relate to digital marketing, digital presence management, and local search for business owners and brands. The images below are excerpted are from a complete infographic that was created through my company, Advice Interactive. 1. Internet Usage is in Overtime In the last 15 years, internet users have gone from millions to billions. Once, we all used … [Read more...] about The Internet Trends 2015 Report by KPCB
Last week, Mary Meeker of Kleiner Perkins and a well-known industry analyst gave her annual internet trends report. Her presentation was almost 30 minutes long, during which she covered a whopping total of 213 slides. Which means there was a ton of really great information. For your viewing pleasure, I have boiled it down to what I believe are the top six takeaways marketers should pay attention to. Or, you can watch the entire presentation for yourself. In 5 Years, Expect 50% of Searches to be Images or Voice We’ve already seen a huge growth in speech searches, but the idea of image searches is still fairly new. This stat makes it clear that brands need to stop trying to use outdated SEO tactics and focus on using a more conversational tone to mimic the way consumers will search in the future. Internet Ads Work, But Have a Ways To Go One of the stats that stood out to me is that 91% of internet users have considered using ad blockers. For publishers like SEJ, who rely on users … [Read more...] about Mary Meeker’s 2016 Internet Trends Report
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a computing interface, titled ‘Re-Imagining Voice = A New Paradigm in Human-Computer Interaction’. It looks at trends in recognition accuracy, voice assistants, voice search and sales of devices like the Amazon Echo to build up an accurate picture of how voice interface has progressed over the past few years, and is likely to progress in the future. So what do we learn from the report and Meeker’s data about the role of voice in internet trends for 2016? Voice search is growing exponentially We know that voice is a fast-rising trend in search, as the proliferation of digital assistants and the advances in interpreting natural language queries make … [Read more...] about What does Meeker’s Internet Trends report tell us about voice search?