You might wonder what in the world could bring the Harvard dropout and under-30 founder of Facebook together with the 77-year-old conservative Senator Orrin Hatch (R-UT) to talk to students and attendees at Brigham Young University earlier today. I’m still trying to figure that out myself, despite having attended the event. Overall, it was fairly interesting, the crowd seemed to enjoy it, but many were there for the “Social Network” guy, thinking he was just like the character in the movie – those people, I believe, were surprised by his cheerful demeanor. I was there to see what Zuck said about privacy, technology. Senator Hatch, who apparently acts as chair of the U.S. Senate Republican High-Tech Task Force, invited the typically shy Zuckerberg to speak to a crowd of nearly 10,000 in the university’s Marriott Event Center to talk about technology and policy. For his first time speaking to such a large crowd, and first time ever speaking at a college or … [Read more...] about Speaks To Senator Hatch, Students At BYU
Interview questions to ask potential employees
What to do if Google sends you a penalty notice, and you can’t figure out exactly what it’s for? Turn to Google’s webmaster help forum, says the head of Google’s Web spam team, Matt Cutts. If you’re still confused after that, you can file a reconsideration request where you might be given more details. The issue of confusing notices came up this week after Mozilla received a “manual” penalty notice because of a single page of spam found on its site. This followed the BBC receiving an “unnatural link” warning last month because of links pointing to a single page on its site. The good news for those publishers is that in both cases, penalties were only applied against those particular pages. But the notices didn’t make that clear, generating some visible concern. Moreover, as both sites have millions of pages of content, trying to figure out which page is the troublesome one seems very much a needle-in-the-haystack effort. … [Read more...] about Q&A With Google’s Matt Cutts On What To Do If You Get A Manual Penalty
Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium price. One of the reasons this talent is so rare is because the SEO world moves at a fast pace, presenting unique challenges for its practitioners. Search data is now being encrypted, for example, so keyword data is no longer available for organic clicks. This encryption was done quietly and without fanfare. Only SEOs with a deep technical understanding and a passion to follow the game as the rules change will be successful. Finding A Purple Squirrel In the world of headhunting, we call these ideal employees purple squirrels. You only find one of these once in a lifetime. They are game changers and visionaries. They are most difficult to find and even harder to keep from being poached once on board. This tempts many employers to ask the … [Read more...] about SEO Talent In High Demand — How To Hire An SEO
If you’ve ever made a bad hire, you’ll know the cost can be exorbitant. The U.S. Department of Labor estimates the cost of a bad hire to be in excess of 30% of the person’s annual salary. You have to factor in not only the total compensation, but also hiring costs, eventual severance pay, and other factors like legal fees. And for such a critical role as an SEO practitioner, the stakes run even higher. A careless SEO mistake or misstep can result in a Google penalty, and that can take many months to recover from — assuming a full recovery is even possible. Have you ever been rattled by the fact that you’re hiring an expensive expert and you have little way of testing their actual expertise? At what point does a great interview answer translate into a great investment in an employee? It’s a problem employers have even with positions they have mastered and understand. When you throw in SEO — a complex topic that the hiring manager probably has … [Read more...] about Want To Hire An Insanely Great SEO? Do These 7 Things First!
There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share. According to a study conducted by BuzzSumo and Moz: When we looked at a bigger sample of 757,317 well shared posts we found over 50% of these posts still had zero external links. Thus (sic) suggests while many posts acquire shares, they find it far harder to acquire links. So even if your content is popular and achieves a healthy number of social shares, links are far from guaranteed. That’s why intentional link acquisition is important. It’s not impossible to strategically secure worthwhile links for your site — in fact, you likely have a number of link opportunities worth pursuing. Here are 13 link opportunities — with real-life examples — that you might be able to capitalize on now. … [Read more...] about 13 link opportunities to pursue now