share tweet share pin it e-mail share Recap iStrategy London 2012 Right after the SEOkomm in Salzburg it was on to London for the iStrategy conference. Personally, I found it to be truly outstanding mainly because the lectures skipped the topic of SEO altogether – a welcome change after all of the SEO conferences that took place last year. At iStrategy, the focus was more on the strategic marketing approach. The target audience was more on people with a marketing background. The conference was at Twickenham Stadium, the birthplace of English rugby. A very cool place indeed: As with many recent conferences, there was also a heavy focus on topics surrounding social media/networking. This seems to be the Holy Grail for most marketers, which is why channels that currently function well end up missing the mark. Facebook was a common theme in many of the lectures…but more on that later. Keynote: The Power of Simple: Lessons from Apple (Ken … [Read more...] about Recap of the iStrategy conference London 2012 –
Inventions of the future
I’m on the second day of a trip to New York City, giving presentations at SMX East on both the potential impact of mobile devices to the future of search, and on how reputation and authority signals might impact the rankings and visibility of authors and publishers and commentors on the Web. My first presentation was in the “local and mobile” mobile track of the conference as part of a session titled “Meet Siri: Apple’s Google Killer?” where I joined Bryson Meunier, Will Scott, Andrew Shotland, and moderator Greg Sterling in discussing the potential impact of Apple’s Siri and voice search on SEO and search. When I read the title for this proposed session a couple of months back, I couldn’t help but start to draft a pitch to join in on the conversation. I’ve been carefully watching patents and papers from Google and Apple and others about inventions and interfaces that might transform the way we search in the future, and the way that … [Read more...] about Spoken and Visual Queries The Future of Search?
Google Goggles lets you search by taking a picture of landmarks, books, business cards, artwork, product labels, logos, and text. It can use Optical Character Recognition to transform text in an image to searchable text on the Web, reads barcodes, finds similar images in databases of artwork and landmarks and other databases. But, we’re only seeing the surface of the capabilities that a phone based visual search can offer with Google Goggles. A Google patent application published this week shows us what Google’s visual Search for phones might evolve into. When you take a picture of a city street, your picture may include buildings, street signs, people’s faces, cars, and many other objects. If you send that picture as a query, the search engine might break the image into parts and search for many of the objects in the image, and give you a mix of search results based upon all of those parts. The patent filing is: User Interface for Presenting Search Results for … [Read more...] about The Future of Google’s Visual Phone Search?
My neighbor has run over my last two phonebooks, and rendered them virtually unusable. We share the same driveway, and it appears that running over phonebooks, and then backing up to make sure they are really dead has officially become a custom in Virginia, or at least in my neighborhood. It’s OK though, since I can’t remember the last time I’ve used a phone book. I may have a couple of times earlier this century, but I’m not sure. I definitely haven’t used one in in the past couple of years (my neighbor keeps killing them). On the Fourth of July, Apple published a patent application that describes Routes based on User Ratings and Real Time Accident Reporting. Both Apple and Google have been using GPS information to monitor and report upon gridlock and traffic speed estimates, but imagine both providing a richer and fuller social experience involving the world around them. Imagine being able to choose different routes and see social annotations added to … [Read more...] about Is the Future of Mapping Social?
CNN’s online news site recently posted a poll that asked, “Are you tired of social networking?” When I had checked their results, it showed that 74% chose “YES.” Yet according to Inside Twitter by Alex Cheng, Mark Evans and Harshdeep Singh, after analyzing information disclosed on 11.5 million Twitters accounts, 72.5% of all users joined during the first five months of 2009. 85.3% of all Twitter users post less than one update per day. Twitter is not the sole means of social networking of course, but this is one small example of conflicting reports regarding the Internet and human behavior. While not everyone is comfortable online, as a world civilization we’re adapting to the changes Internet technology is making in our lives. What might this mean for online marketing and user experience web design? Should social networking development cycles be investigating usability? Might they also be considering the impact of social media web sites on human … [Read more...] about The Impact Of The Internet On Human Behavior