Investments industry

Prolific celebrity investors such as Ellen DeGeneres and Ashton Kutcher are part of a new trend that has taken over Silicon Valley. Hollywood starlets have started to invest heavily in tech startups, and it could have a deep impact on the industry. Let’s look at why celebrities are investing in tech, particularly in apps, and how they are affecting the tech world. How Celebrity Investment Works A relatively new type of business is connecting Hollywood to Silicon Valley. These networks are designed to be the middleman between celebrities and startups. They help celebrities find and invest in tech start-ups and apps related to their personal brand. The celebs get a percentage of the company while offering branding and financial resources in return. Instead of being paid for an endorsement and benefitting financially for a limited time frame, they become investors and reap the rewards long-term should the investment turn out to be profitable. It Opens up New Career Paths for … [Read more...] about Celebrity Investment in Apps Search Engine Journal

Google announced last night that the company has invested “in the development of a backbone transmission project off the Mid-Atlantic coast” that will help support future harvesting of power from offshore wind turbines up and down 350 miles of the US East Coast. The windmills have yet to be built, but this is key infrastructure for the development of wind power on the Atlantic Coast. According to the NY Times the “backbone” project is valued at $5 billion. Google, Good Energies and a Japanese company Marubeni have all invested in the first phase of development. Google and Good Energies are each taking a 37.5 percent stake while Marubeni is buying 10 percent of the project. The Google investment is worth roughly $200 million according to the Times’ report. The project is being developed by Trans-Elect. According to Google, “the [Atlantic Wind Connection] backbone will be built around offshore power hubs that will collect the power from multiple … [Read more...] about Google Investing In Offshore Wind Energy

Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful content that engages visitors, 2) To keep that content fresh, and 3) and to save time doing it. So, how do you accomplish this? Well, there are a number of ways but one that we use successfully are industry interviews. An industry interview can be a powerhouse tool for many reasons. For example, this Link Building Interview with Aaron Wall blog on my site created a number of industry links, caused a flurry of social sharing and led to a big uptick in our organic traffic for certain keywords we were targeting. No matter what field you’re in: Interviews with industry experts make for good, NO, great blog posts. Blog Interview Advantages By inviting people to be featured on your blog, you are acknowledging their expertise and sending a message of respect. That builds relationships between you and important individuals in your field. You also … [Read more...] about Why Industry Interviews Make For Good Blog Posts

Microsoft recently acquired LinkedIn for $26.2 billion, which made it one of the largest acquisitions the company’s history. Initially, the acquisition was a bit of a head-scratcher for me, but Microsoft and LinkedIn are a pretty good fit for each other. This is because the bulk of LinkedIn’s user base is Microsoft’s primary audience. That gives them access to a tremendous amount of data and direct connections to the people they want to transform into long-term customers. While these are just some of the reasons why you should also incorporate the B2B social network into your marketing strategy, there are several other benefits you can access with LinkedIn. Discover Customer Relationships To help you conduct research on your audience, LinkedIn offers the ability to look into the relationships of your current customers, prospects, and other contacts they have, including their vendor and supplier networks. How: Go through your list of connections and examine the people … [Read more...] about Why You Should Invest in LinkedIn Marketing

Aside from cutting back on cake, the best resolution small business owners can make this year is to invest in content marketing. Sure, maintaining a blog can be time-consuming and constantly thinking of fresh ideas is difficult. If it makes you feel any better, you’re not alone in the struggle. As a 2014 study from the Content Marketing Institute noted, the majority of B2B small business marketers are struggling to find enough time to produce quality, varied content: Yet the rewards far outweigh the effort if content marketing is done well. Don’t believe me? Check out these ten reasons why content marketing is the big business push that your company needs in 2015: 1. Everyone is Doing It…But Not Necessarily Well In the above study, sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94 percent of them already use content marketing in some shape or form. The lack of volume is understandable. After all, … [Read more...] about Why Small Businesses Must Invest in Content Marketing