share tweet share pin it e-mail share The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their chosen nominee. On November 8, either Hillary Rodham Clinton or Donald John Trump will be elected 45th President of the United States of America. The online election campaign: Clinton vs Trump As usual, the 2016 presidential campaign has been full of polls, scandals, soundbites, accusations, endorsements, more polls and more scandals. A few months ago, our colleague Paul Bongers began analysing the candidates’ campaign websites. Here we show you how the final nominees have been performing in terms of content and SEO – how do the Google rankings reflect the overall state of play? “Showing up is not all of life – but it counts for a lot” – Hillary Clinton Regular readers of this … [Read more...] about Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign –
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Matt Bailey discusses the foundational elements of creating a user-friendly site that will encourage users to convert. If you weren't here you missed out! It was jam-packed with info on making an intelligent site that leads users down the right path.GoalsWhen developing a website, it's important to have clear goals and stick to these throughout the development process. According to Matt, most sites suffer from the "Alice in Wonderland School of Web Design" where their development teams have no goals and follow whatever rabbit trail looks good at the time.Six quick tips for keeping your visitor's attention:Make your web site about the visitor's needs Rewrite for the webAnticipate objectionsTell your visitors what YOU doTell your visitors what THEY should doShow a little CHARACTERClarity - Help User Solve ProblemExamples:Good: GoToMyPC - "Access Your PC from Anywhere" - Has a clear value statement.Bad (PR Fluff): Mac - Claims to have changed the world with iMac. A bit … [Read more...] about Usability and Conversion Workshop – SBM Unleashed
Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have been employing content marketing strategies since the 1800s. Today, marketers use online content to educate and entertain their audiences in order to drive traffic, conversions and/or leads. Similarly, more than 100 years ago, companies used content (albeit different types) in hopes of increasing business and revenue. Consider John Deere. In 1895, John Deere started publishing a magazine for farmers called The Furrow. The company published the magazine in hopes of being a resource for their customers. The content featured in The Furrow was educational, and it focused on teaching farmers how to be more fruitful business owners — a quintessential example of content marketing. In the 1800s, the only way to get content to consumers was via magazine; there were no websites, blogs or social media sites, and most of the other available … [Read more...] about Is John Deere The Original Content Marketer?
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Shows Nearly 100 Million Unsafe Browsing Warnings Per Week The Google Safe Browsing system is designed to warn people from Google’s search results and when using popular browsers if they are about to enter a site deemed unsafe due to suspected malware or phishing attempts. Google’s now sharing figures on how often it warns: currently almost 100 million times per week, along with other […] Media Buying 101: Why You Need Your Own Ad Server As an advertiser, there is no better way to purchase massive amounts of online display ad inventory than directly from publishers or ad networks. Granted, there is more legwork involved when compared to programmatic buying, and the CPM rates can be quite high — but this is offset by the ability to reserve large amounts […] Is John Deere The Original … [Read more...] about Marketing Day: June 25, 2013
From California, Google has spread out across the great land of the UnitedStates. New York! Washington! Arizona! And now which of thefifty nifty United States isGoogle heading to next? Oklahoma! Below, some news of Google’s plans for theSooner State and well as a recap of what other states it has conquered overtime, as it builds the United States Of Google. Google is eyeing Pryor Creek, Oklahoma. Since the industrial park has its ownpower plant, the smart money is that Google will be placing another of itsenergy-guzzling data centers there (shouldn’tthey all go out in the desert now, with miles of solar collectors to powerthem?). From Computerworld: All Google will say about the Oklahoma site isthat the company is evaluating it. "We’re just sitting here in a corner of a state —out of sight, out of mind," says Sanders Mitchell, administrator of theMidAmerica complex. He says that with a bit of a chuckle, because his 7,000-acreindustrial park may be the largest … [Read more...] about Oklahoma, Where The Google Comes Sweepin’ Down The Plain
One of the unique seasonal activities to do this time of year is to make a trip out to a nearby farm and wander through mazes carved out of corn fields. Designers of these mazes often make them to form interesting pictures or written messages when seen from a bird’s-eye view. I’ve selected a handful to look at here from Google Maps, Yahoo! Maps, and Live Search Maps, so enjoy! Farms which create cornfield mazes are really lucky if they get their mazes captured in the satellite or aerial photos used by the online mapping providers. Cornfield mazes are by nature seasonal, so there’s generally only a small number of months in which their patterns could be seen and captured from the air. Those mazes that are lucky enough to get photographed while they are live can enjoy yet further promotional value all year long as people find the pictures and show them to their friends. A few of the corn field mazes out there this year are sporting political patterns to derive a bit of … [Read more...] about Viewing Cornfield Mazes Via Online Maps
From a paid search perspective, the first impression of Google Instant is alarming. On September 8, Google announced Google Instant. This new feature uses a predicated query technique to establish the user’s intent. Although part of me finds Google Instant really intriguing, as a paid search marketer I have my concerns, despite Google’s assurance that this feature will not impact the ranking of ads (see Danny Sullivan’s notes about Google Instant from live blogging at the press conference.) Those concerns range from interesting, to wait and see, to alarming. Below are my early observations and first reactions to Google Instant. Regional impact Maybe I missed it, but during the live announcement, I did not hear mention of regional differences in query prediction. The example of starting a query with “w” and showing San Francisco weather drew a round of applause from the local, live audience. That sounds great! I would love to get my weather with one letter … [Read more...] about Will Google Instant Kill The Long Tail?
Aside from cutting back on cake, the best resolution small business owners can make this year is to invest in content marketing. Sure, maintaining a blog can be time-consuming and constantly thinking of fresh ideas is difficult. If it makes you feel any better, you’re not alone in the struggle. As a 2014 study from the Content Marketing Institute noted, the majority of B2B small business marketers are struggling to find enough time to produce quality, varied content: Yet the rewards far outweigh the effort if content marketing is done well. Don’t believe me? Check out these ten reasons why content marketing is the big business push that your company needs in 2015: 1. Everyone is Doing It…But Not Necessarily Well In the above study, sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94 percent of them already use content marketing in some shape or form. The lack of volume is understandable. After all, … [Read more...] about Why Small Businesses Must Invest in Content Marketing
The debate is over. We no longer wonder if social media is as effective for B2B marketers as it is for B2C. Of course there are many more end-consumer buyers in the world than business buyers, but it seems that B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. Research from Buzzsumo and HubSpot even suggests that on two out of the five top social networks for sharing content, B2B items out-perform B2C. LinkedIn’s own research (pdf), moreover, has found that that 77% of B2B buyers turn to their social feeds when they want to know more about the solutions they are evaluating. On the other hand, it’s important to remember that you can’t approach B2B and B2C social media marketing in the same way. While there’s plenty of truth to the “it’s all human-to-human (H2H) nowadays anyway” argument, B2C and B2B audiences do tackle content consumption, social interaction, and buying … [Read more...] about How to Create a B2B Social Media Strategy
Here’s a general question for you. What lasts, in our world? What really and truly stands the test of time, avoiding the cosmic laws of entropy and decay? It sure isn’t capacitive touch screens in a home with toddlers; I’ll tell you that. Stories endure. Guy meets girl, a man out-of-place, rags to riches, the quest, voyage and return; love conquers all – these are lasting tales that have been told since mankind knew how to tell them. “Once upon a time…” “A long time ago in a galaxy far, far away…” “It was the best of times; it was the worst of times.” “RAGE. Sing, Goddess, Achilles’ rage…” “Hello. My name’s Forrest. Forrest Gump. Do you want a chocolate?” Stories are immortal. Why Storytelling? Why do we tell stories? American literary scholar Jonathan Gottschall says it’s because we can’t help it. We have to turn things that aren’t stories into … [Read more...] about Why Marketing Revolves Around Storytelling