With over 27.4 million iPhone 5s sold in the last quarter of 2012 alone, the iPhone 5 is the world’s best-selling smartphone according to a recent report by Strategy Analytics, with its sales figures far outstripping those of previous iPhone models. The Samsung Galaxy S3, though it lags behind the iPhone in sales, put in a very strong performance during 2012 – it was the best-selling smartphone worldwide until early this year when the iPhone 5 eclipsed it. But, sales figures aren’t the only important numbers marketers need to consider when contemplating an online campaign. The share of mobile Web usage generated by these devices, and the behavior of those users, are also important metrics. In North America, where the advertising market is largest, the Chitika online advertising network looked into the Web usage share between the iPhone 5 and the Galaxy S3. That study found, despite the much heavier worldwide sales of the iPhone 5 in the U.S. and Canadian market, the … [Read more...] about iPhone 5 Vs. Galaxy S3: Which Users Engage With More Ads?
Iphone 5 antenna fix
Last night at the equivalent of a midnight movie opening, Apple iPhone 5 pre-orders went on sale. Unlike some of my colleagues here at SEL/ML I was not up ordering one. But lots of people were and it appears the initial run of pre-orders has “sold out.” Shipping and availability dates have now been pushed to “two weeks” rather than September 21. It took the previous iPhone (4S) roughly 24 hours to “sell out” initially. Last night Apple was apparently cleaned out of its first tranche of iPhones in roughly an hour, with a heavy load on servers. Would-be iPhone buyers can still potentially get the devices directly from carriers and from stores on September 21. Whenever they get them iPhone 5 buyers will discover a setting (under About) that allows them to “limit ad [network] tracking.” At the same time Apple is introducing a new “advertising identifier” that it will compel all ad networks to use. That identifier will allow … [Read more...] about iPhone 5 Already A
After today’s iPhone 5 launch event, I had a chance to play with Apple’s new phone. So far, I see plenty of reason for me to upgrade. Below, what I like and what you may wish to consider. How Android Won Me Away From The iPhone First, some background. For the past two years, I’ve been primarily an Android user. I’ve owned an iPhone since the iPhone 3GS, upgraded to the iPhone 4 and currently have an iPhone 4s. But in 2011, the 4G LTE speed of the Droid Charge wooed me away to making that my primary phone in 2011. The iPhone I use as a secondary phone (I live a strange multiplatform life, I know). How The iPhone Started Winning Me Back In 2012, I moved to the Galaxy Nexus, and it hasn’t been an enjoyable experience. It still gives me the 4G speed I want, as well as turn-by-turn navigation I’ve found so handy. I hate to leave home without that. But the email client with the Galaxy Nexus is horrible (email, not Gmail – see my detailed explanation … [Read more...] about iPhone 5: First Impressions Hands-On Review
The Apple iPhone keynote just ended and as you probably already know there was no iPhone 5. What was announced was an interim iPhone 4S, which has a faster processor, iOS 5, improved camera/video camera and will work with both CDMA and GSM networks. So it’s a “world phone.” In the US it will reportedly be offered by three out of the four major carriers. T-Mobile was left out. However the phone doesn’t appear yet on the Sprint website. The Wall Street Journal had run a much publicized article on how Sprint was paying $20 billion over three years to Apple for some kind of exclusive on the “iPhone 5.” Any evidence of that arrangement was totally absent, just like the iPhone 5 itself. Apple also finally rolled out its voice “assistant” Siri, which was further developed and enhanced after the acquisition of the company of the same name last year by Apple. Siri emerges as a more polished version of Android’s Voice Actions and has the … [Read more...] about Apple Delivers iPhone 4S With Siri Voice “Assistant,” Disappoints On iPhone 5
While the iPhone 5 itself is getting very positive reviews — essentially raves — Apple Maps have received a mixed response. It has emerged as the potential Achilles Heel of the new handset (other than the generally reviled “lightening” dock connector). Waze CEO Noam Bardin was quoted last night by Business Insider saying that the local data were weak and the navigation might get people lost. Most of the formal reviewers didn’t test Apple’s new maps very thoroughly, however. David Pogue’s New York Times article is representative of many critics who only gave Maps cursory attention. (Update: Pogue has a separate article on iOS 6 today, I excerpt the relevant discussion below in the postscript.) In general the level of attention paid to Apple Maps and the corresponding critics’ responses are “all over the map,” so to speak. Some have praised the operation and appearance of the new mapping app, but there appears to be a consensus … [Read more...] about Critics Rave About iPhone 5 But Many Roast Apple’s Maps