As you know, we were the first to report the large de-indexing bug where Google was dropping pages out of their index starting as early as a week ago today. Well, last night, after about 6 days of the issue, Google said it has now been fully resolved.Google De-indexing Bug Fully Fixed Google wrote last night around 9:30pm EDT, "The indexing issue has now been fully resolved. We apologize for the inconvenience. We appreciate your patience as we restored normal operation." Yea, they said this before but then had to say no, it isn't fully resolved after saying it was resolved. In short, Google dropped tons of pages from their index, which resulted in pages not ranking for queries they normally rank for. Which means, lost traffic, lost conversions loss of money.It was a bug - Google said so.How much of the index was impacted? Google won't say but Moz is estimating about 4% - although they just look at a tiny slice of the Google index, so it is hard to say how accurate that 4% number … [Read more...] about Google: We Fully Fixed The Google De-Indexing Bug
Ipv6 google sorry index
Gary Illyes may have been misunderstood or may have misspoke at the Brighton SEO conference a few weeks ago when people said he said that when the mobile first index rolls out, Google will index the AMP URL when there is no mobile version of the site but there is an AMP and desktop version. Of course, we all know the chances of there being AMP and no mobile URL is rare but in that case, Google will not index the AMP version, they will index the mobile version.John Mueller confirmed this in a hangout yesterday at the 32:31 mark saying that Google will index the desktop version if the AMP version is not set as your mobile version using the rel alternate set up for mobile. So if you have desktop, AMP and no mobile - Google by default will index your desktop version of your site.Google said this before about a year ago but there was some confusion around this the other week out of that conference.Here is the video embed at the start time of when John said this:Question: You said … [Read more...] about Google: Got AMP & Desktop But No Mobile Page? Google Will Index The Desktop Page.
Despite the fact that approximately 8 out of every 10 of the world's 100 most popular websites offers a mobile app, a new study by Searchmetrics has found that only 30% have enabled Google App Indexing.According to Google, App Indexing or "deep linking" is key to getting your app's content ranking in search. Unfortunately, if you don't have app indexing enabled, the best you can hope for in the SERPs is your app's home page.According to Marcus Tober, CTO and founder of Searchmetrics, enabling app indexing can offer a significant competitive advantage, especially if deployed now: "App indexing is a fantastic opportunity to maximize the investment in your app - by helping to drive more traffic and interaction and potentially even conversions. On top of this, if your app supports app indexing, Google has indicated that it could potentially appear more prominently in searches...Anyone that offers an app should get on to this quickly while there is still a competitive advantage."App … [Read more...] about Most Apps Don’t Support Google App Indexing [Report]
Facebook has long opened up some of its walled garden to Google, in order to gain Google traffic. Now Facebook is stepping up its search engine optimization game by implementing Google App Indexing to ensure it continues to get that traffic as the shift to mobile continues. Facebook Loves Google Traffic Facebook has allowed Google to index some of its content going back to at least 2007, when Facebook profile pages were opened up to Google and other search engines. “Indexing” means that Google can read all the content on these pages. In turn, when people search, these pages might appear in Google’s search results. This indexing — known so well to search engine optimization (SEO) professionals — has benefits to both Google and Facebook. Google has more content that might satisfy what people are searching for. Facebook gets traffic from Google for free. Over time, Facebook has opened up more of the content is has to Google, such as Facebook Comments in 2011. … [Read more...] about Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App