5. Be the Authority It’s highly unlikely that you’d pick up a niche-specific print magazine and wonder if the author of the first article was really an expert on the topic. This is because any journalist who wanted to land a position in a print magazine would need the credentials to merit it. It’s not enough to be a good writer or to have published content in the past. Instead, a print journalist would need to know the topic intimately, and have the track record to prove it. … [Read more...] about 10 Print Lessons That Applies to Content Marketing
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According to business orthodoxy, the real problem would be if agency founders remained technicians. In The E-Myth Revisited: Why Most Small Businesses Don’t Work, and What to Do About It, Michael Gerber asserts that there are really three competing people fighting inside the body of a small business founder: the Technician, the Manager and the Entrepreneur. The Technician is greedy for the attention of the business, because the Technician just wants to work on stuff. If left to his own devices, the Technician will destroy the business. Balance is a must. … [Read more...] about The Death Of Search Marketing Expertise
When a consumer clicks on a listing to view a website, to view the Google+ page, to view maps, or to obtain driving directions — these are indications that the business was selected and therefore may be highly relevant for the search query. When ratings values are displayed on listings, they affect these conversion activities and clickthrough rates; and, those activities may eventually affect the business’s rankings. … [Read more...] about Should You Count Reviews & Ratings Out In Google Local Rankings?
By comparison, some of the other top competitors are not incorporating the main keyword phrases effectively on their homepages. Myra’s Leis & Flowers only seems to have it as part of their business name, and only uses it in the Title and just two places in the visible text on their webpage — as part of their business name in the header, and in the tiny print at the bottom of the page. … [Read more...] about An Allegory For Oddities In Local Search Results
Many paid directories continue to be good signals of authority, due to the cost of entry that pays for their editorial reviews that help ensure quality. In particular, vertical and niche directories can be high quality, but you should steer clear of those that are covered in ads and don’t have an editorial review process. … [Read more...] about The Four Keys To Post-Penguin Directory Submission Happiness