As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition.Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and effort into your online presence is key to improving your client’s online visibility and, in turn, getting a steady stream of potential clients to keep their revenue flowing in.From social media to blogging, creating citations to building backlinks, it can seem overwhelming deciding where to focus your time and resources for the best results.The good news is you don’t have to do everything to see the benefits. Focusing in on the strategies that are going to be most relevant to the legal niche and pack the biggest punch will keep you from biting off more than you can chew, stretching yourself too thin.Here are four important digital marketing strategies to help your client’s … [Read more...] about 4 Digital Marketing Strategies Every Law Firm Should Be Using
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The legal field often gets a bad rap for being, well, boring. Particularly when it comes to marketing.Many digital marketers cower at the thought of tackling such a competitive niche and often shy away from any project that has the label “legal” tacked in front of it.Not only is there the connotation of marketing for law firms being boring, there can be quite a bit of work involved to help your clients rise above their competitors.Such can be the case with content marketing for legal as well.If I had a nickel for every generic “What to do if you get a DUI” post peddled my way, then I would be a rich man. I’d also have a lot of guest posts to publish.Fortunately, content marketing for the legal niche doesn’t have to be boring.In fact, it shouldn’t be.If you are mystified by the process of obtaining quality links, networking opportunities, leads and more for your clients through content marketing, then it’s time to rethink … [Read more...] about Why Content Marketing for Law Firms Doesn’t Have to Be Boring
Being in SEO can either be a very short-term working relationship or a long-term working relationship. It all depends on how you handle it. Whether you are an in-house SEO extraordinaire, a freelancer, or an agency owner, there are many pitfalls that can expedite your termination. I own an agency that has been fired but also has many successful long-term engagements; I know both sides of the coin. I want to share with you what I have learned so you can make sure you do not receive that dreaded breakup email. You Are Bad at Reporting You could be really great at your job… or you could be really bad. Without good SEO reporting, the client won't know which you are. If you are getting great results, you had better be reporting that back to your client. And if they have no idea what a backlink is or what keyword ranking means, you need to sit down with them and make sure they understand. Whether you are a freelancer, in-house SEO, or an agency, take the time to explain what SEO is, your … [Read more...] about 9 Surefire Ways to Get Fired in SEO
Hi. It’s mid-July, so as typically happens to me every year at this time, my left brain has gone on vacation. It’ll be back before too long as I work on a column about finding more click volume for your campaign when it just doesn’t seem possible. In the meantime, the right brain (“you can call me Dr. Nick”) is firmly in charge. What better time than now to trot out an existential dilemma: how big should your niche be? Related to that: how excited should you be about your products, and other products you don’t yet sell but probably should? Is small really the new big? In some categories of offline retail, we’ve had conclusive answers to such questions for decades. Huge investments in new (larger) stores, and/or increasing the density of locations, were big (correct) bets placed by winning U.S. grocery chains (like Kroger) and drugstores (like Walgreens), as shown in Jim Collins’ Good to Great. Sticking with the old narrower selection was … [Read more...] about Should You Expand Your Retail Niche?
They’ve been friends of mine for a long time, so I assumed they’d be up for a little of the usual expert banter. The first punch in the gut came when I casually explained about some PPC bidding methods we routinely use. My friends had no idea what I was talking about. Hyperventilating, I reminded myself they deliver SEO services, primarily. So I told a story from the SEO world. As usual, it involved a chartered jet, a bottle of Scandinavian spirits, a spammer with a weird nickname and a senior Google evangelist who shall remain nameless. I was interrupted as I was just getting warmed up. The guys who run this SEO-first agency simply had not heard of the senior Googler — one of a handful of SEO evangelists Google has ever had in its history. Talk turned to sports. The longevity of Jaromir Jagr’s mullet was debated. Pardon the assumption, but I always thought the owners of professional services firms were more respected when they had “chops.” Granted, … [Read more...] about The Death Of Search Marketing Expertise