Notice anything different today? I sure hope so, because we’ve just launched the new Search Engine Land website! This is Search Engine Land’s first redesign since March, 2011. Our sister site, Marketing Land, has also been relaunched. While both sites obviously look different (more on that below), let me begin by talking about what hasn’t changed. You’ll continue to get the trusted, expert content that you’ve come to expect from us, ranging from breaking news to in-depth features, how-to articles, strategic advice, interviews with industry decision-makers and much more. Our mission remains the same as it’s always been: to help digital marketers succeed. That was our guide as we worked through the relaunch process. We hope you’ll find the website(s) easier to read, easier to discover new content, easier to share our content with others and easier to connect with us via email and social media. Our mission: to help digital marketers succeed. With … [Read more...] about Introducing The New Search Engine Land!
Is explorer a search engine
Adult words Definition: Certain words of an adult nature that are censored by some search engines. These phrases often cause a search engine to limit the inclusion of a web page to the adult area of the search engine. These pages are then excluded from the general search. Agent Definition: A piece of software, such as a browser or spider, that interprets the content on a web server and presents it to the user as a web page. Examples include Internet Explorer, Opera, Netscape and various search engine spiders. Examples: MS Internet Explorer, Netscape Navigator, Googlebot, Slurp, T-Rex Agent name delivery Definition: The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same … [Read more...] about Search Engine Marketing Glossary
You may have asked yourself, "Why do I need to hire a SEO (Search Engine Optimization) company? Can't I do the same thing myself?" Let's explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them. Search Engine Optimization There are many benefits to hiring a professional SEO company. A SEO company knows what search engines are looking for. Each search engine has their own set of rules, algorithms, regulations, etc., that they apply to web sites that become part of their indices or databases. In an attempt to supply users relevant content as they search, there are certain things they look for in web pages. One of the keys of ranking well in any particular search is knowing exactly what they are looking for and making sure your web pages are designed properly. This is called "optimization" and unfortunately the vast majority of web sites on the … [Read more...] about Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
It's been more than two and a half years since I first wrote about the "Pinocchio Effect" as a way to explain the ever changing nature of search engine algorithms. Earlier this month, while preparing for the new small business panel at SES Chicago, I read through that old article and realized just how many areas of the Pinocchio story can be applied to online marketing. In this six part series, I'll be exploring six valuable lessons you can learn from the classic story of Pinocchio and offering up some input on how to apply it to your own marketing plans. Today's post sets the stage with an updated take on my original article: "Search Engine Algorithms: Understanding the Pinocchio Effect." Here's how I described it back then: You see, deep down, search engines want nothing more than to be real boys (or girls). That's right, it's that simple. As search engine engineers gain more and more ability to tailor the algorithms, their ultimate goal is to help the search engines make choices … [Read more...] about Six Lessons from a Wooden Boy: Part One: Search Engines Want to be Real Boys
Google is a search engine that millions of people around the world use day in day out for various reasons, such as research for business people and students, entertainment amongst other reasons. To fully utilize Google searches, different essential tips ought to be at your fingertips. Outlined below are a few tips by Redshed. Tabs: The first and the foremost tip is regarding the tabs that are usually displayed in every search which are currently; Image, Web, News, and More. These tabs are meant to aid you in deciding what kind of search you require; whether its Images, Web sites, or even News. News will be displayed when you select the News tab; websites will be represented on the selection of Web tab and images on the Image tab. These tabs are there to help you save time during your exploration, and they may be beneficial if fully utilized. Quotation marks: Sometimes, you may want to search for a specific item. To improve the search results, you may try using quotation marks when … [Read more...] about Useful Tips for Better Google Searches in 2018