This is a sponsored post for Link Assistant. A website redesign can either be the best or worst thing to happen to your site. On one hand, you have decided an overhaul is a priority. On the other hand, you don’t want to derail the SEO momentum you have built thus far. An unfortunate truth when it comes to SEO is a website is like a house of cards — if you disturb just one card the rest can end up falling along with it. Following this guide will help ensure your next site redesign is built to please Google every step of the way. Before you begin, ask yourself: “Is a redesign necessary?” A site redesign is not something that should be taken lightly. First, think about whether or not your site even needs to be redesigned. You might think a site redesign is necessary after every few years to stay relevant, but that’s not always true. Take a look at the site below, for example. How often do you think Berkshire Hathaway has redesigned its site? You … [Read more...] about A Step-By-Step Guide to a Google-Friendly Site Redesign
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The quest for the right Google Analytics dashboard, custom report or advanced segment generally begins with a problem that you cannot solve. Until now, you searched for others with your same problem and hoped they shared the solution in a blog post so you didn’t have to figure it out all by yourself. While there’s real value in solving your own issues, that take so much time to figure out; whereas, finding a solution that others have created is a win in my book. Google Analytics Solution Gallery Last week, Google announced an effort to make finding such solutions even more easily available for anyone using Google Analytics. The Google Analytics Solution Gallery features solutions focused on campaigns dedicated to branding, e-commerce, lead generation and more. The interface is a nice feature, and allows you to select the Type of report, the solution you seek, and the marketing function you want to track, giving you a list of related dashboards,advanced segments and custom … [Read more...] about Google Analytics Rolls Out Solutions Gallery
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. But Google and other popular search engines did exist. Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success So, you want some of those business dollars filtered into content and SEO in 2015? If so, defining these three key areas will help you put together a budget that looks at internal operations, the major issues hindering the website, and tracking results to keep those dollars filtering in. 1. Identify The Problems One of the […] Doubling Down On Audience-Centric Marketing After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s … [Read more...] about Yahoo Directory, Google Lyrics & Santa On Christmas
The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer and consumer can benefit from its existence. In this post, we are going to take a closer look at exactly what the Knowledge Graph is, then move on to explain how you can best influence it to drive more visitors to your website. Let’s start by setting the scene. What the Knowledge Graph is and Why it Exists Google has been rolling out updates over the past few years that intend to infer what people are trying to find when they search for something, rather than simply taking a literal view of the keywords they use. This evolution of piecing together context and other semantic data has brought about entity-based search, which helps connecting different pieces of … [Read more...] about Maximize Your Reach on Google’s Knowledge Graph
You may have read that as of Friday, September 23, Penguin is now part of Google’s core algorithm. But what does that mean, exactly? In this article, I’ll talk about the key differences between Penguin 4.0 and previous updates, how those changes impact your website, and how to see if you’ve been impacted (for better or for worse) by Penguin’s most recent update. Editor Note: to learn more about Google’s Penguin update and disavow links, check out this Marketing Nerds episode with Jim Boykin and Loren Baker: Your browser does not support the audio element. What Is Google Penguin? Google Penguin is an algorithm designed to penalize and prevent link spamming. Google introduced Penguin back in April 2012 to combat web spam and to penalize websites whose SERPs relied on exploiting “black hat” SEO tactics (e.g. keyword stuffing, link schemes, cloaking, duplicate content, etc.). What’s Changed in Penguin 4.0? Over the years, Penguin has … [Read more...] about How Will Google Penguin 4.0 Update Affect My Site?