This is partly a selection bias (ads with a better CTR achieve a better Quality Score, meaning they win more auctions, meaning they appear in the banner a higher proportion of the time), but the effect is the same: ads on the right-hand side get clicked at a much lower rate. … [Read more...] about What Google’s New Layout Means For Search Marketers
It rsquo s meaning
There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?
Search Marketing Fundamentals Remain Constant Even with all the changes, there’s no doubt that the fundamentals of search marketing remain. SEO professionals rate anchor text as the most important ranking factor and a healthy backlink profile remains a core fundamental to search engine visibility. And, SEO technology continues to enable marketers to make data-informed decisions. … [Read more...] about How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
Over the course of 31 days in May, only 4% of our total traffic came from social. The majority of our traffic comes from organic search (as you would hope and expect from a site with ‘search engine’ in the title), with direct, email and referral all coming in above social. … [Read more...] about Just because they’re sharing, it doesn’t mean they’re reading