People are generally vaguely aware that debates have been taking place in Europe over new legislation which principally affects the use of “Cookies”. European legislation is inevitably more complex than elsewhere because of the way it is drafted by the European Commission and then individually interpreted, translated and re-drafted by each country. Today, I’m focusing on the implementation of this legislation in the UK. The short answer to the question, “Do I Need To Comply?” is “Yes” and you do need to make changes to your site. If what you wanted to hear was a “Maybe” or a “No”, then I’m afraid you’re just going to have to read the rest of this post to find out how to mitigate the impact where you can. The Effective Deadline Is May 25th 2012 In the UK, the Cookie legislation, as well as privacy issues and email legislation, are overseen by a body known as the Information Commissioner’s Office or ICO. … [Read more...] about Do I Change My Site In The UK To Comply With New Cookie Laws?
J session id cookie
Google Analytics announced a change on the way a sessions are calculated on the tool. While this change will not affect the majority of the accounts significantly (according to the official blog post “most users will see less than a 1% change”), it is an important change. Below, I will describe why it is important and how this can affect some Google Analytics accounts (mostly companies that misuse Google Analytics campaign parameters), and what you can do to make sure you are on the right track. What Is Changing & Why? According to the official post, here is a summary of how Google Analytics has ended a session up till now: Greater than 30 minutes have elapsed between pageviews for a single user At the end of a day When a user closes their browser In the new model, Google Analytics will end a session when: Greater than 30 minutes have elapsed between pageviews for a single user At the end of a day When any campaign information for the user changes. Campaign … [Read more...] about Update Made To Definition Of A Google Analytics Session
In response to an EU letter over data retention, Google has announced that it will now anonymize server log data after 18 months, rather than the previous maximum time it had announced of 24 months. It is also reconsidering how long its cookies last. It’s nice to see Google make such a fast, responsive move, though it is reacting to something that felt more like a political show rather than a real effort to improve privacy protection. The EU privacy group that sent the letter can feel it got a result. Google can look like it perhaps protected privacy more, but some important core issues remain unresolved — though Google shines hope on the idea of a digital dashboard or console to put users directly in control of all their private data with the company. And will a new privacy summit being called for happen? Google Announced Log Anonymizing Program To understand today’s announcement, let’s go back in time. Google Anonymizing Search Records To Protect Privacy from … [Read more...] about Cutting Raw Log Retention Time; Reconsidering Cookie Expiration
It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people’s online behavior, better targeting their advertising efforts. Google’s AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, which would give consumers more privacy and control over how they browse the Web. Google can automatically reset the AdID every year, and users may be able to create a second AdID for browsing sessions they want to keep private. Google’s switch to the AdID system will definitely shake up the entire digital advertising industry. Privacy & Third-Party Cookies The reason that Google wants to make this move and abandon third-party cookies is because big players (including Microsoft, Mozilla, Apple and a few others) have confused people into thinking that third-party cookies are a threat. Safari doesn’t accept them, … [Read more...] about Abandoning Third-Party Cookies? What Gives, Google?
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed for and work great with content, but few SEO considerations are included in how that content is implemented throughout the website. There are two kinds of duplicate content, onsite and offsite. Onsite duplication is content that is duplicated on two or more pages of your own site. Offsite duplication is when the content of one site is displayed on other websites. Onsite duplication is an issue you have control over while offsite duplication may be beyond your control. Both are problematic. Why is Duplicate Content an Issue? The best way to explain why duplicate content is bad is to first point out why unique content is good. Unique content sets you apart. It makes you different. It helps you stand out. Why? Because that content is unique to you and you alone. When you use the same text to describe your products as the … [Read more...] about The Complete Guide to Mastering Duplicate Content Issues