In order for browser settings to be a suitable form of compliance, the website must identify that their browser is set up to allow cookies of certain types (but not others) and there must be some form of prompt, a pop-up message for example, where the user can confirm their acceptance of or implement a change of the settings. The Commissioner, however, does not think that this will be a suitable route of compliance for some time. … [Read more...] about Do I Change My Site In The UK To Comply With New Cookie Laws?
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This practice produces inaccurate numbers for those analyzing in-site behavior and also heavily affects traffic sources accuracy and, therefore, should never be used. Now even more. With the current update to how sessions are defined, each time a visitor clicks on an internal link that uses campaign parameters, a new session starts; this will artificially increases the number of visits in addition to the issues I described above. … [Read more...] about Update Made To Definition Of A Google Analytics Session
Where Are Letters For Microsoft & Yahoo?: Both Microsoft and Yahoo retain server logs and for longer than Google, in that when last publicly surveyed after Google’s announcement, they gave no time period for destruction (I’ve emailed them for a further update, in case things have changed in three months). In contrast, Google pulls back on how long it keeps data and becomes a target, as a results. Microsoft and Yahoo, which have market positions that rival an in some cases outdistance Google, get ignored?To be fair, the letter to Google suggests that the Working Group isn’t happy with Microsoft and Yahoo, praising Google in its opening by saying: “Google’s ongoing engagement with the data protection community on a range of issues and in particular its readiness to consult with it in contrast with a relative lack of engagement by some of the other leading players in the search engine community.” Yet, by sending this letter to Google only — … [Read more...] about Cutting Raw Log Retention Time; Reconsidering Cookie Expiration
What remains to be seen is whether or not Google would then hold its technology tightly to its chest, as it normally does, so you can only use the Google AdID if you are spending money with Google. Or, will Google allow the entire advertising ecosystem to read the Google AdID so we can all use it as a replacement for the cookie? I highly suspect that Google will allow us all to use their ID for two reasons: … [Read more...] about Abandoning Third-Party Cookies? What Gives, Google?
Not all duplicate content will destroy your on-site SEO efforts; however, some forms of it will definitely prevent you from having a top-notch performing website. The best duplicate content is found on your competitors’ websites, not your own. Give your site a chance to perform by eliminating all forms of duplicate content wherever possible. Replacing duplicate content with unique, purposeful content that has value to the searchers and engines will give you a needed boost against an otherwise non-duplicate content-free competitor. … [Read more...] about The Complete Guide to Mastering Duplicate Content Issues