Brand awareness: Measures the portion of a market that can identify a brand either when prompted with a list of brands (aided awareness or recognition) or unprompted but provided a category (unaided awareness or recall). Example: When it comes to <category>, what brands come to mind?Brand frequency: Measures how often respondents self-identify hearing about a brand in recent memory across all forms of media. Example: In the last year, how often have you heard about <brand>?Brand familiarity: Measures the levels of self-reported familiarity a respondent has with a brand. Example: How familiar are you with <brand>?Brand favorability: Measures the portion of a market that would recommend a brand to another individual with a consumer net promoter score (NPS) methodology. Example: How likely is it that you would recommend <brand> to a friend or colleague?Brand emotions: Measures the portion of a market with positive, negative, and neutral affiliations toward a brand … [Read more...] about Why International Search Marketers Should Care About Brand Measurement
Jackson school of international studies
To Act International You Have to Speak Like a Local Translation is only half of the process of ensuring your message is understood across borders. Localization is key if you don’t want to embarrass, anger, or simply make a miss-step with your target demographic. Culture runs deeper than simple words. … [Read more...] about 5 Steps for Improving SEO for International Audiences
The company targets mompreneurs who’ve undoubtedly said at least once that they need an extra day a week. Freelance Mom is a B2B business, but it targets women raising kids and running a business. You can bet they feel alone sometimes, and here comes Lisa Stein, the Freelance Mom, to tell them they’re not alone, in terms they relate to. … [Read more...] about Creating a Case Study that Converts
Online services increasingly require individuals to create accounts in order to gain access to services, whether to look at itineraries, read articles or conduct searches. Sometimes these access controls are privacy enhancing, where they can aid individual consumers in preventing the trawling of their personal profiles by unwelcome visitors. However we are concerned at the increased profiling of customers’ preferences based on the resources companies gain access to (e.g. profiling individuals based on the material they read). We have also taken into account scenarios where a decision to block any form of surveillance may intefere with the resulting level and quality of service. … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks
Facebook Updates Ads Manager App If you’re currently running Facebook ads for your business, then we have good news. Facebook has recently updated the Ads Manager app with a suite of creative tools. Advertisers are now able to create ad content on-the-go from their mobile devices. … [Read more...] about New Study Reveals Amazon PPC Insights, and More!