Jamie obanion

In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains YOUR questions from Twitter answered And tons more… Listen Now! BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). In this episode, I share a story of how BuzzSumo had exactly the tool a friend of mine was looking for (and couldn’t find anywhere). Listen to the show for a special code to get 30% off BuzzSumo for 3 months. Related Episodes You Might Like How to do big brand SEO w/Corey Eulas Improve your rankings by optimizing crawl budget w/Dawn Anderson Show Agenda and Timestamps Show … [Read more...] about 094: Large Site, In-House Technical SEO w/Jamie Alberico

Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and some key tips for effective linking. I recently wrote about the ways in which SEO and content marketing can work together, and I see internal linking as one of the most important ways. What is Internal Linking? Web practitioners from various disciplines may have different terms for this, but I think this is a term that’s well understood in the SEO ‘community’ and beyond. Broadly speaking, internal linking refers to any links from one page on a domain which lead to another page on that same domain. This can refer to the main site navigation, like the links you see above this article to our sections on SEO, PPC etc. It also refers to links within articles to related content, such as this link to an article on duplicate content. For the purpose of this post, I’m mainly going to confine myself to the latter – the editorial links within … [Read more...] about Internal Linking for SEO: Examples and Best Practices

Google recently came out with a good news, bad news announcement for small businesses who have a poor mobile experience on their websites. I’m a bad news first kind of guy, so I’ll start there: Google is going to update their algorithm again, and if you’re on the wrong side of the law you might lose a lot of traffic. The good news is that, unlike with other algorithm updates, they’re actually telling you about this one before they roll it out. Time is ticking down on the actual update going live, but you still have some time to get your mobile house in order. So What Exactly is Happening? In a nutshell, Google announced on their Webmaster Central blog that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal” and also announced that they would be using more indexed content from apps in search results (which they’ve already started doing). There’s a lot more information on the details around the … [Read more...] about The Guide to Google’s Mobile-Friendly Algorithm

Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them. But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook still has to figure out how to get more users to react with its nuanced responses while the ad tech industry grapples with creating more sophisticated behavior modeling to help improve programmatic marketing. A Brief History of Reactions For Mother’s Day, Facebook tested out a temporary flower-shaped Reaction meant to express gratitude. It marked the first adjustment to its Reactions since Facebook’s February announcement that it was extending the Like button to include a broader range of emotions, such as Love, Haha, Wow, Sad, and Angry. In a press release, Facebook said the change was the culmination of more than a year of global research into user preferences and behavior. And, by some … [Read more...] about 12 Ways You can Use Facebook Reactions

Aside from cutting back on cake, the best resolution small business owners can make this year is to invest in content marketing. Sure, maintaining a blog can be time-consuming and constantly thinking of fresh ideas is difficult. If it makes you feel any better, you’re not alone in the struggle. As a 2014 study from the Content Marketing Institute noted, the majority of B2B small business marketers are struggling to find enough time to produce quality, varied content: Yet the rewards far outweigh the effort if content marketing is done well. Don’t believe me? Check out these ten reasons why content marketing is the big business push that your company needs in 2015: 1. Everyone is Doing It…But Not Necessarily Well In the above study, sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94 percent of them already use content marketing in some shape or form. The lack of volume is understandable. After all, … [Read more...] about Why Small Businesses Must Invest in Content Marketing