Google My Business has updated its guidelines with new rules and regulations for seasonal businesses.The new guidelines for seasonal businesses have details about setting business hours during off-season months. There’s a new step involved that users should be aware of.Temporarily Closed During Off-Season MonthsIf you manage a listing for a seasonal business, it’s now important to have it marked as “temporarily closed” during off-season months.Previously, the listing could remain “open” during off-season months as long as the business hours were deleted from Google My Business.Now the entire listing needs to be marked as (temporarily) closed. When the business appears in search results it will have a noticeable red label that says “temporarily closed.”Marking a Business as Temporarily ClosedCompared to just deleting business hours, there are more steps involved during this new process of closing up for the season.Google My Business does … [Read more...] about Google My Business Adds New Seasonal Business Guidelines
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They say that Meghan Markle and Prince Harry’s recent tour of New Zealand cost the taxpayer one million dollars. Was it money well spent? While it may not be that much relative to the nation’s operating allowances from 2018 until 2021, which are all in excess of NZ $2B (that is, two thousand million a year), it’s still enough to warrant looking at what we got in return – if anything! Today, we’re going to take a look at the marketing and tourism impacts that the tour has had on the country, by looking at the data through the ol’ digital marketing lens. Where Does Popular Opinion Lie? Before we get into the search data, let’s explore the social context of our question. According to Stuff, almost half of Kiwis think the tour was misplaced funding. Their data was drawn from a 1News Colmar Brunton poll, which returned a figure of 48% for the tour, and 39% against, with the remainder unsure. This interview ran from October 15th to 19th and had a … [Read more...] about The Royal Tour in New Zealand
Pure SEO’s ‘This Week In Search’ series takes a look at the top SEO and SEM news stories from the week. This week, Facebook released a new feedback system that may lead to businesses being banned from running ads, as well as releasing new requirements for custom-audience ad targeting, while Google has launched new Ad Settings and added new features to make it easier to discover a business’s products in store and online. Facebook Releases New Feedback Tool for Business Ads Facebook is seeking to improve the business-customer relationship on their platform by releasing the new reviewing tool. This tool, which can be found in the Ads Activity tab, lets customers leave feedback on their recent experiences with Facebook advertisers. The image below shows what the feedback form looks like. It also displays a brief questionnaire that lets you elaborate on your experience. While Facebook did say that they will provide guidance to businesses that receive high volumes of … [Read more...] about Facebook to Ban Ads From Unreliable Businesses and More!
Google Shopping is a pay to play service where retailers advertise their products on a carousel at (1) the top of search queries, (2) in the Google Shopping tab, and (3) within Google search partner sites. The service was released in New Zealand in 2017, making it still relatively new. Google Shopping benefits retailers and consumers as it offers a unique price comparison tool for similar products from a range of suppliers within relevant Google searches. Google Shopping Fundamentals Google Shopping is powered by two platforms, AdWords and Google Merchant Centre. The Merchant Centre is where your product feed is uploaded and managed, and AdWords is where you create the Shopping campaigns, set budgets, and view performance. When setting up a Shopping campaign, you will first have to create a feed. This requires either a manual feed or API. One will suit you better than another depending on your requirements, such as the number of products your site has or what your site is … [Read more...] about The Ins and Outs of Google Shopping in New Zealand
Google is hitting the streets of San Francisco next week — with at least one high-powered supporter in tow — to talk to small/local businesses about Google products and services. The event is called “Favorite Places,” and Google will have San Francisco Mayor Gavin Newsom and other “San Francisco trendsetters” show their favorite local businesses — presumably ones they found on Google Maps. In the invite recently sent out to select Bay Area local business owners, Google bills the event as “an afternoon celebration and educational opportunity.” But it’s really a sales pitch for Google’s products: “The event will feature a series of product demos and speakers, including Mayor Gavin Newsom and San Francisco trendsetters who have shared their favorite local businesses. Google employees will be on hand to help you learn how to make the most of Google’s free business solutions and AdWords online advertising program, … [Read more...] about Google Pitches New Small Business Customers, Ignores Existing Ones