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The art of war is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.Sun Tzu, The Art of War The Art of War is a book written around 500 BCE in ancient China. The author, Sun Tzu, was a military general, strategist and philosopher. As popular history would have it, the book has influenced many military operations and conquests over the years — from Japanese Samurai to France’s Napoleon Bonaparte. Today, the book continues to hold influence in various spheres of modern life. A quick Google search will reveal many tales of the book’s use in the business world. One story that sticks out is when the fledgling Snapchat resisted an acquisition by Facebook, and the CEO, Evan Spiegel, gave all of his staff copies of The Art of War as inspiration to finish the fight. Can lessons from military strategy really be used to inform our marketing and business … [Read more...] about Local SEO & The Art of War

With China’s recent announcement that it will allow fully foreign-owned e-commerce businesses to operate within its borders, the floodgates are open for direct access to one of the world’s great retail markets. SEO is perfectly placed to be the cost-effective channel for testing the waters in this new China. Will we see the Western world impose its retail brands on a domestic market with decidedly different buying habits, or will we in the West need to get ready to adapt to the big-name Chinese success stories? The Case For SEO In Breaking New Markets With Google’s hreflang attribute solution, webmasters can execute new market site launches with no risk to their existing organic traffic, piggybacking on their existing SEO assets. Not sure how? Here’s a recap. Don’t have any Chinese language content? Not a (major!) problem. Start with a copy of your main language content elsewhere on your domain (subdomain or directory is fine). Use hreflang annotation … [Read more...] about The Great Chinese E-Commerce Gold Rush

Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew. Globally, Google reigned in terms of overall reach, but indigenous search engines worldwide in countries like Russia, China and South Korea claimed their stake as leading engines in their homeland and beyond. The climate of global search and online usage is hot. Countries all over the world are online more and more each year, buying, selling, and engaging in social activities on both desktop and mobile. Marketers engaging in global SEO and digital … [Read more...] about The Global SEO & Content Marketing Landscape

Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. To some, it means crawlability — making sure that Web content is accessible to the commercial Web search engines. Other SEO professionals believe that search-engine friendly design is indexation — making sure webpages are included in a search engine index. As I mentioned in SEO Smackdown: Information Architecture vs. Technical Architecture, whenever I hear certain geek-speak, I am reasonably sure that I am not talking to a person who truly understands the SEO big picture. Honestly, how many Web designers commonly use the SEO jargon of crawlability and indexation? Website design and development are two unique skill sets that often overlap. Some artists and graphic designers have incredible technical skills and vice-versa. Color selection often falls into the hands of both technical and artistic staff. To both designers and developers: do you … [Read more...] about How Color Affects Search Engine Optimization (SEO)

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Foursquare Tips Now Integrated Into Bing’s Social Sidebar In May Bing rolled out its new social sidebar that tied together social data from both Facebook and Twitter. Today another source has been added to the mix. Bing announced that Foursquare tips will be tied into specific location based queries. The Foursquare data will appear in the ‘People Who Know’ section of the sidebar, […] How To Gracefully Retire A Brand Name Retiring a brand name is a tricky challenge. On one hand, you don’t want to confuse your marketplace by transitioning too quickly. On the other hand, you don’t want the transition to take too long because it can cost more money and also cause confusion. We are currently going through a brand name transition with […] 12 Navigation Ideas To Give Your Website ‘Story’ A Happy Ending Every good story … [Read more...] about The Day In Search, July 18, 2012