The company is also using additional location signals on the Google Display Network. Previously, only the likely physical location of the user was utilized in targeting. Now, Google will also look at the content on the page — when it seems to be tied to a certain location — and target ads accordingly. The default is to show ads to people “in” or “viewing pages about” the targeted location, but advertisers may change this setting. … [Read more...] about AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks
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When it comes to creating sitemap files, we strongly recommend that you have these made automatically through your server directly. That's the best way to make sure that your new and updated content is highlighted to search engines as quickly as possible. Most modern content management systems will take care of this for you. Often, it is just a matter of flipping a switch in your control panel to turn these on. … [Read more...] about Google SEO Snippets Video: Multiple Sitemap Files
The protocol required this to ensure that whoever could modify the Sitemap file also had ownership rights of the URLs listed in the Sitemap. However, this setup was problematic for some sites, including those with multiple domains and subdomains who would have found it difficult or technically infeasible to write Sitemap files to multiple locations. Some sites also found it technically different to write Sitemap files to the root of the domain. … [Read more...] about You Can Now Store Your XML Sitemap Files Anywhere!
Static — This only analyzes a static file. You can’t extend the time frame. Want to analyze another period? You need to request a new log file. My favourite tool for analyzing static log files is Power BI. Real-time — Gives you direct access to logs. I really like open source ELK Stack (Elasticsearch, Logstash, and Kibana). It takes a moderate effort to implement it but once the stack is ready, it allows me changing the time frame based on my needs without needing to contact our developers. Start analyzingDon’t just dive into logs with a hope to find something — start asking questions. If you don’t formulate your questions at the beginning, you will end up in a rabbit hole with no direction and no real insights. … [Read more...] about Uncovering SEO Opportunities via Log Files