Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ad, and have information dynamically inserted depending on the user’s query or location. Both features are part of location extensions. which are also getting some other tweaks in response to feedback. For ZIP code targeting, advertisers will be able to add up to 1,000 postal codes at a time. They’ll also be able to view campaign performance stats by ZIP code. Location Insertion will let advertisers create a single ad for all locations, and AdWords will then insert the city name, postal code, and phone number of the appropriate location when the ad is displayed. These parameters can be inserted into the ad title, text, display URL and destination URL. For example, if the ad text entered said … [Read more...] about AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks
Java zip multiple files
Here is another SEO Snippets video, this one on the basic topic of submitting more than 50,000 URLs via your sitemap file to Google. In short, John Mueller of Google said you can submit multiple sitemap files if you need to submit more URLs and even if you have fewer than 50,000 URLs, you can still split up your Sitemap files into multiple versions because it is useful for debugging and other reasons.Here is the video:Here is the transcript:Today's question is about sitemap files. Mike from India asks, how do we add a sitemap for more than 50,000 URLs?Sitemap files are a great way to make your content known to Google and to other search engines. However, they're limited to 50,000 URLs per file.What do you do if you have more URLs? You can generate more than one sitemap file per website. You can either submit these individually, for example, through a Search Console, or you can create a sitemap index file. A sitemap index file is like a sitemap file for sitemaps. You can list multiple … [Read more...] about Google SEO Snippets Video: Multiple Sitemap Files
The major search engines have announced an update to the sitemaps.org protocol which enables site owners to store their XML Sitemap files in any location — even on a different domain than the one referenced in the Sitemap. This will be a welcome change for those who manage multiple domains and would like to keep all Sitemap files in one place, as well as for those who would like to store their Sitemap in a location other than the root. The only caveat? You have to be able to edit the robots.txt file of the domain the Sitemap file references. The search engines made the announcement today on the Search Engineers Q&A panel at SMX West. Below, more about how this works and how to implement it on your site. Historically, your Sitemap file had to be stored in the same location as the URLs listed in that Sitemap. For instance: http://www.example.com/sitemap.xml could include:www.example.comwww.example.com/folder1/page1.htmlwww.example.com/folder2.page1.html But it could not … [Read more...] about You Can Now Store Your XML Sitemap Files Anywhere!
I use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture. The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many people are still obsessed with crawl budget — the number of URLs Googlebot can and wants to crawl. Log file analysis may discover URLs on your site that you had no idea about but that search engines are crawling anyway — a major waste of Google server resources (Google Webmaster Blog): “Wasting server resources on pages like these will drain crawl activity from pages that do actually have value, which may cause a significant delay in discovering great content on a site.” While it’s a fascinating topic, the fact is that most sites don’t need to worry that much about crawl budget —an observation shared by John Mueller (Webmaster Trends Analyst at … [Read more...] about Uncovering SEO Opportunities via Log Files