Jayce ultimate guide
Pause low CTR ads/keywords Increase max bids to get higher positions…historically, the higher the position, the higher the CTR Use Phrase or Exact match instead of Broad Match (which casts too wide of a net to users that aren’t interested in your ad) Improve creative by using dynamic keyword insertion, catchier headlines, etc. As well, find trends on the ads that are performing well and add new creative with those insights Tighter geotargeting to areas that have high CTRs Tighter dayparting to times of the day/week that have high CTRs Take steps to increase your quality scores, which will raise your position rankings Turn off Content targeting Use negative words to be sure your ads aren’t shown to the “wrong people,” even though the keywords seem viable. Classic example is “cruise”. You may be selling tickets to a cruise ship but your ad is appearing every time a user searches for “Tom Cruise” Split ad groups up into … [Read more...] about SEM News, The Ultimate Guide To Search Marketing Optimization Part 2, & SpyFu Competitive SEM Karate
to be wrong but know why you were wrong than to be right by accident. When looking at results, know what you’re looking at. For example, don’t compare Q4 sales with slow summer business or last month to this month if the website has been changed. Conversion rate, search volume, etc are all going to be very different. In the same vein, when trying to see what’s going on now, make sure that you’re always looking at what I call “the most recent version of the account.” That is, a similar time of year (no more than 30 days back) and when no major changes such as bids or budgets have occurred. I tend to only look a week back in time if I really want to gauge the health the account today. Use a mix of intuition and data. You can’t be completely a data geek or completely a search marketing artist. You have to be both to be good at SEM. … [Read more...] about SEM News, The Ultimate Guide To Search Marketing Optimization, & Broad Match Or Not?
Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently VP, Product Marketing at 4C. You can follow him on Twitter at @mediatechguy. … [Read more...] about SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time
Focus on your target audience Before setting up a design, you need to understand the needs of your target audience. Are these people looking for the best price, or do they want to read a dozen reviews before buying? Are there cultural differences you need to take into account? These things determine the setup and layout of your shop’s homepage. Do you need to highlight sale items? Are you addressing a particular niche? If so, you’ll need to make that clear from the start. … [Read more...] about eCommerce usability: the ultimate guide • Yoast