Don’t you just love those map graphics that show what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months: Top Trending Searches: Methodology To determine the top trending searches, I used Google Trends data from the last 12 months (February 2014 to February 2015). In Google Trends, you can drill down to the state level and see both overall trends as well as rising trends (indicating a recent spike in search volume). For this graphic, I used the rising trends data. I also threw out the most common rising search terms that were common across all 50 states in the past 12 months. These included: ebola robin williams world cup iphone 6 iggy azalea fb google drive amazon prime ariana grande For each state, I looked for the first unique trending search (a trending query that wasn’t part of a nationwide trend). … [Read more...] about Search Trends in All 50 States
Based on its 100 million monthly U.S. users, Ask.com says “What are the symptoms of Ebola?” was the number one question for news related searches on the site in 2014. Ask.com listed its top trending news, celebrity and politically-themed search terms, as well as predicted what will make the headlines in 2015. While the Ebola outbreak pushed the virus to the top of the list for news searches, other top news-related search terms included the Malaysia Airlines, World Cup and Pakistani women’s rights activist Malala Yousafzai. Top 10 News Search Terms: Ebola ISIS Malaysia Airlines Ice Bucket Challenge Ferguson Sochi Winter Olympics World Cup Nigeria Malala Yousafzai iPhone 6 For top celebrity searches, Robin Williams and Jennifer Lawrence took the No. 1 and No. 2 spots respectively, showing our need to mourn the loss of Williams topped our voyeuristic urges to see nude photos of Lawrence. Top Ten Celebrity Search Terms: Robin Williams Jennifer Lawrence Jay-Z Kim … [Read more...] about “What Are The Symptoms Of Ebola?” Leads The List
Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages. Now, Bing says those are taking another leap to better understand relationships between people, places and things, using an expansion of what it calls its “Satori” technology. Bing writes on its blog today saying: Today, we are inviting people to check out Snapshot to experience our expansion of Satori. Since its introduction in June, we have expanded Satori to include a significantly larger number of entities from more domains with a deeper level of understanding about them. They include people, places, and things which are among the most common searches on Bing. So, whether you’re searching for answers about a celebrity, co-worker, animal, geographic location, or man-made structure, Bing helps you understand the world around you by providing at-a-glance answers about the people, places and things you care about. Bing’s Knowledge … [Read more...] about Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion
Social media presence is a great opportunity for business owners to reach out to their target audience on a regular basis. Be it a big brand or a startup, social media marketing is imperative to build brand awareness around your products and services and no one can deny the vital role it plays in the contemporary marketing landscape. According to a Pew Research Center report, 74 percent of total Internet users are on social networking sites as of January 2014 and the number is steadily growing. Considering the chunk of potential customers these platforms hold, it is understandable why brands are going crazy about social media. However, you need to get off on the right foot or you could do more harm than good to your brand’s reputation. When a Social Media Campaign Goes Wrong There scores of examples of corporate social media campaigns going wrong, but McDonald’s #McDStories campaign is possibly one of the worst. In 2012, McDonald’s hashtag campaign became a bashtag … [Read more...] about Where are Some Entrepreneurs Going Wrong?
In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the scenes” audio content from selected Vogue magazine interviews. Most of these are monologues from the writers about their subjects. By asking Google Home to “talk to Vogue” (one of several ways to invoke the content), users hear a brief introduction and then a menu of choices, which in this case includes five articles from the September issue on Jennifer Lawrence, Oprah Winfrey, Nicole Kidman, Serena Williams and Megyn Kelly. There’s a corresponding indicator in the print magazine about which articles offer Google Home companion “behind the scenes” audio content. Each piece is split into shorter and longer segments. The speaker in each case is the author of the article initially answering the question, “What is [interviewee] like?” Then there’s an option to hear more in-depth … [Read more...] about Google Home partnership with Condé Nast’s Vogue offers new model for publishers