There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP). Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box. Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it. To get a better understanding of how companies use it, our team at iQuanti ran an internal analysis across multiple enterprise SEO organic footprints in multiple industries, and found 4-6 times the growth of keyword terms now triggering an Answer Box result. As we all know, Google tries to interpret search intent based on selected keywords and associated behavior models. Within this model, Google attempts to surface a relevant result and display it within the SERP as a highlighted boxed result – known as an Answer Box. Google is known … [Read more...] about Google Answer Box strategy: The Dos and Don’ts
Jeopardy final question answer
Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in the current email marketing environment? Social is now an undeniable part of the interactive marketing mix — how does it best work with email? To answer these questions and more, and help marketers achieve as much as possible from their efforts in 2012, we tapped some well-respected email marketers for their thoughts. What follows are their insights on what will be most important in the coming year. Andrew Kordek, Co-Founder And Chief Strategist At Trendline Interactive Email is thriving and if you don’t believe me, go over and check out what your revenue per email sent was in 2011. Then, compare it with the other channels in your marketing arsenal and see which one had the highest ROI. Email marketing is the bread in the digital sandwich for most organizations, but yet it is often treated as a commodity … [Read more...] about Email Marketing In 2012: How To Stay Ahead Of The Pack
Like many people, I was amazed to watch IBM’s Watson supercomputer playing Jeopardy this week against past human champions. But could Google have done the same thing? Let’s go behind the scenes of these two search masters to understand what they can — and can’t — do. Which Clue Should I Take? Watson has been programmed to play Jeopardy. That doesn’t mean just being stuffed with millions of possible answers. It means that Watson has been taught the game’s strategy. Watson has been taught to go for where Daily Doubles are likely to be. It knows to go for the lowest value clues in a topic to build confidence for future questions in that category. It uses bid strategies on how much to risk. IBM explains more about this in these posts below: Google knows none of this. Google couldn’t play Jeopardy because despite knowing answers to many questions, it literally doesn’t know how to play the game. But potentially, researchers at Google … [Read more...] about Could Google Play Jeopardy Like IBM’s Watson?
In 1997, a computer called Deep Blue beat world chess champion Garry Kasparov. Headlines triumphed about the victory of machine over man, as we humans were “conquered”, “vanquished” and, as a result of our defeat, “stunned.” Checkmate…Finally! The real question isn’t why we finally were defeated by a chess playing computer, but why it took so long. Chess is a game that computers should excel at. The whole point of the game is analyzing possible moves and picking the one that yields the highest probability of a successful outcome. That’s what computers do. It’s actually rather amazing that humans stacked up so well against the best that IBM could throw at it for as long as we did. The 1997 match was not the first duel between man and machine. It was simply the one the machine won. Previous to that, Kasparov and others had consistently bested the most powerful computers in the world. And even the 1997 match wasn’t a blow … [Read more...] about Understanding The Human Part Of The User Experience
Each change could signal one or more things that you need to improve in your SEO strategy. How can you possibly keep up? The good news is in the common thread that every improvement Google makes is designed to provide a better user experience to searchers. That means your search results need to deliver where it matters most: high click-through rates, low bounce rates and long time-on-site. You can only outperform in these areas when your keyword and content strategy is optimized for the real people behind the queries — and that means understanding the user intent. The user intent of a keyword is the goal of the user typing the search query, and it typically falls into three categories: Do something, Know something, or Go somewhere. In fact, there’s often more than one intent per query. Content written for user intent wins the day (and keeps those coveted high rankings). Here are a few ways to educate yourself about your the user intent behind your keywords. Study SERPs … [Read more...] about How User Intent Will Forever Inform Successful Keyword Strategies