According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has … [Read more...] about The importance of micro-moments: The mobile customer journey
Jim yu
Mobile marketing AMPlification: Content, performance and measurement
The Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on mobile devices, allowing publishers to quickly serve users in their moments of need. Though originally created with publishers in mind, AMP has … [Read more...] about Mobile marketing AMPlification: Content, performance and measurement
Communication and board room metrics that matter
SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO … [Read more...] about Communication and board room metrics that matter
5 ways to scale your enterprise operation
From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more … [Read more...] about 5 ways to scale your enterprise operation
the mobile experience and SEO
As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile web as efficient and useful as possible. Last year, developers at Google created Progressive Web Apps, an interactive … [Read more...] about the mobile experience and SEO
Google’s shift to mobile-first: mobile moments that matter
Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a … [Read more...] about Google’s shift to mobile-first: mobile moments that matter
Seizing opportunity, evangelizing success, achieving overarching growth
As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers (PDF) say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute. … [Read more...] about Seizing opportunity, evangelizing success, achieving overarching growth
Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry … [Read more...] about Happy New Year’s, Santa tracker & Google’s new recipe results
HTTPS websites account for 30% of all Google search results
As of late June, 32.5% of page one Google results now use the HTTPS protocol, according to a new study from Moz. The esteemed Dr Pete published a blog post this week on the data they’ve been tracking in the two year period since Google announced HTTPS was to be a light … [Read more...] about HTTPS websites account for 30% of all Google search results
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As … [Read more...] about Six lessons advertisers can learn from local SEO